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Generation MZ: The New Focus of Department Store Experiences

We will take a verification photo in front of the library filled with books from the 4th to 7th floors.

When you run around with your dog or enjoy indoor sports, your whole body gets drenched in sweat.

[변경수 / 경기 수원시 : 별마당 가서 사진도 찍고, 여기저기 둘러보다가 배드민턴도 치고 번지점프도 하다 보니까 재밌었습니다.]

It is a newly opened shopping mall in Suwon, Gyeonggi Province, at the end of last month, and mainly features famous select shops and restaurants targeting the MZ generation.

It moved away from being a family-oriented store and focused on an experiential space for the MZ generation, and 330,000 people flocked to it in the three days since opening.

[권광현 / 스타필드 수원점 관계자 : 다양한 체험형 콘텐츠 그리고 유명 요리사들 맛집들로 MZ세대들이 마음껏 즐길 수 있는 공간을 구성했습니다.]

The department store industry is also using spatial differentiation as a weapon to target the MZ generation, its future customers.

[손보람 / 경기 이천시 : 백화점에 주로 영화 보거나 밥 먹으러 왔는데, 이런 가게가 생겨서 제가 좋아하는 캐릭터 모형을 구할 수 있어서….]

The average customer stay time at Yeouido Department Store in Seoul, the so-called ‘pop-up store mecca’, is 4 hours and 50 minutes.

I found myself staying over 2 hours longer than other spots.

In the two years since opening, customers in their 20s and 30s account for more than half of all sales.

[이은희 / 인하대 소비자학과 교수 : 소비자 입장에서는 온라인 쇼핑으로 충족되지 않는 욕구가 있는데 그게 바로 고객 경험이라고 할 수가 있겠습니다. 고객 경험을 초점으로 한 더현대서울 같은 경우에는 많은 고객을 모을 수가 있었고….]

Offline businesses, which have found it difficult to survive simply by selling products, are risking their lives to attract young people.

This is Hwang Bo Hye-kyung of YTN.

Photographer: Yoon Won-sik
GraphicsㅣWonhee Lee
Subtitle NewsㅣLee Seon

#YTN subtitle news

[저작권자(c) YTN 무단전재, 재배포 및 AI 데이터 활용 금지]

2024-02-02 06:23:11
#자막뉴스 #continues #sink…Offline #Great #Counterattack #Holy #Land

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