Emirates and the National Basketball Association (NBA) announced today a multiyear global marketing partnership naming Emirates Official Global Airline Partner of the NBA. “Collaboration pays off Emirates also inaugural title partner of NBA Cuppreviously named NBA In-Season Tournamentas well as the first ever referee jersey patch partner.
As first title partner of Emirates NBA Cupthe global airline will be presented through a co-branded Emirates NBA Cup event logo, with a co-branded promotion planned in NBA global social media community and in-arena signage during the Emirates NBA Cup Semifinal and Championship games starting next season.
The logo Emirates it will also be present on all the referees’ shirts NBAstarting fromNBA All-Star Game 2024which will take place on Sunday 18 February at 8pm,” says Emirates.
“We are proud to establish a global marketing partnership with the National Basketball Association to become its Official Global Airline Partner,” says His Highness Sheikh Ahmed bin Saeed Al Maktoum, Emirates Group Chairman and Chief Executive. “This collaboration will also see Emirates become the league’s first referee jersey patch partner and the inaugural title partner of the NBA Cup. Given the popularity of basketball around the world, we are thrilled to be working with one of the most recognized and prestigious professional leagues in the world. world. The NBA is a valuable addition to our sponsorship portfolio, allowing us to connect with a large global fan base, including in the United States, where the game is an integral part of the country’s sporting culture.”
“Emirates is a world-class airline that shares our commitment to engaging fans around the world in new and creative ways,” said Mark Tatum, NBA Deputy Commissioner and Chief Operating Officer. “As basketball continues to be recognized as the fastest growing sport globally, this collaboration will showcase the excitement of the NBA to the millions of people who fly Emirates every year.”
“The sponsorship will also allow a Emirates to enjoy a presence at other league events, including as a partner of NBA Crossover, an engaging fan event at theNBA All-Stare come presenting partner dell’NBA Finals Legacy Project. Il brand Emirates it will also be visible through virtual signage in the arena and on the top of the scoreboard during matches NBA broadcast on national television, starting fromNBA All-Star Game 2024.
Emirates will engage NBA fans around the world as a partner of select preseason and regular-season NBA Global Games and through interactive league fan events, including “NBA District” and “NBA House”.
Fans will have the opportunity to watch the content NBA on all flights Emirates via the airline’s in-flight entertainment system, including long-form documentaries, player profiles, interviews and more.
The partnership will also allow basketball fans to purchase a wide range of official merchandise NBA, including basketballs, sportswear and vintage collectibles, with co-branded collaborations to follow later this year. The goods will be sold atEmirates Store official at the headquarters of Emirates a Dubai and online at www.emirates.store, which delivers worldwide. Members Emirates Skywards they can also redeem Miles to purchase items from the range.
The patch Emirates will also be present on the shirts of all the referees of the Women’s National Basketball Association (WNBA), starting from the 2025 season, and of the NBA G League, official minor league of the NBA, starting from the 2024-25 season.
The 73rd NBA All-Star Game will take place at Gainbridge Fieldhouse in Indianapolis, Indiana and will reach fans in 214 countries and territories in 60 languages across television, digital media and social media,” continues Emirates.
“Emirates has supported basketball in the region for almost 30 years, helping to connect with fans of the popular sport in the UAE and Lebanon and providing a platform to highlight the brightest stars.
‘s global sponsorship portfolio Emirates includes partnerships with top sports clubs, tournaments, high-profile cultural events and more. The association of Emirates con NBA will support the airline’s efforts to reach a huge fan base in the United States and around the world through a shared passion for the sport of basketball.
Emirates offre attualmente servizi verso 12 gateway statunitensi, tra cui Boston Logan International Airport (BOS), New York John F. Kennedy International Airport (JFK), Los Angeles International Airport (LAX), Houston George Bush Intercontinental Airport (IAH), Chicago O’Hare International Airport (ORD), Washington D.C. Dulles International Airport (IAD), Seattle Tacoma Airport (SEA), Newark Liberty International Airport (EWR), Dallas-Fort Worth Airport (DFW), San Francisco International Airport (SFO), Miami International Airport (MIA), Orlando International Airport (MCO)”, conclude Emirates.
(Emirates Press Office – Photo Credits: Emirates)
2024-02-08 17:09:43
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