Is the winner of the most original cycling shirt this season known? Don’t be shocked if you soon see Mathieu van der Poel and co tearing through the peloton in jeans. Alpecin-Deceuninck launched its striking equipment for the new cycling season on Thursday. Passed? Please judge for yourself.
“Double denim, double fun.” With those words, Alpecin-Deceuninck and clothing supplier Kalas launched their striking new equipment for the coming cycling year on Thursday.
“We embrace the trend of the season,” it sounds fashion-conscious.
Gianni Vermeersch took on the role of mannequin for the occasion. He will soon, like world champion Mathieu van der Poel, take to the Flemish slopes in jeans.
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In the footsteps of Pantani
Such jeans equipment is not completely unique in the peloton. After all, the legendary Carrera team made it their trademark in the late 80s and early 90s.
The Italian stable of big names such as Marco Pantani, Stephen Roche or Claudio Chiapucci was sponsored by … a jeans manufacturer.
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2024-02-15 10:27:00
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