This Tuesday afternoon, the alliance between Caliente.mx and the National Professional Basketball League (LNBP) was presented in CDMX, where the commercial director of Marketing of Caliente.mx, Fernanda Sainz, was present; the president of the LNBP, Sergio Velásquez; the general commissioner of the LNBP, Alonso Izaguirre; and the Secretary General of the LNBP, José Carlos Cota.
The sponsorship was signed for five years and in addition to the fact that the betting house will name the league, it is expected that with this the LNBP will have more budget for the new places that the league will have.
Fernanda Sainz highlighted that for Caliente.mx it is very significant and important to continue supporting a league that has had great growth in audience.
“Today we are already with the name of the league, we are excited to have the name of such an important league,” he said.
In addition, the marketing director of Caliente.mx added the importance of supporting a Mexican league: “Caliente has always been characterized by sponsorships of Mexican sports with Mexican owners.”
The president of the LNBP, Sergio Velázquez, remembered when Caliente received them in his offices and said he was very excited, since this new sponsorship will help the league add more teams around the country.
Sergio Velázquez confirmed that there will be an expansion in the league, this Thursday afternoon from Cancún the first of several teams for the 2024 season will be presented. In addition, it was assured that the LNBP will return to CDMX with a new team.
Finally, he thanked Caliente.mx for their trust and gave recognition to the presidents, owners and staff of the different teams in the league.
2024-02-28 00:40:56
#National #Professional #Basketball #League #Liga #Caliente.mx #LNBP #TUDN #Sports
