The European Island of Sports brand is taking on shades of having gone down in history due to how the Insular Sports Institute is behaving in the last weeks. From the lobbying body and in its internal forums The option of ignoring the project that was conceived in 2017 with Ángel Víctor Torres in charge of the sports area is beginning to be weighed.
Due to how the decision is being treated in different conversations with various companies and sports clubs that have direct links with the Cabildo due to the subsidies it receives, the cessation of the brand is sooner rather than lateralthough it is still being studied when and how the logo and motto will be buried.
The problem that the current management team of the sports department has encountered is based on the agreements already sealed with sports event companies and with the relevant sports entities on the Island in the past.
Without going further, the Las Palmas Sports Union and the tourism ministry sealed an agreement to “promote the European Sports Island in the north of the continent”, as both entities announced in June 2023.
In this sense, the brand is often used as the way of justification to be able to inject money either to events or sports clubs with the argument of giving visibility to the Island abroad.
In this way, on the football team’s warm-up shirt from last season, the Gran Canaria European Island of Sports logo could be seen in the chest area. ORa contribution that in the current campaign in First division has disappeared from the yellow elastic.
However, where you can still see the brand’s logo and typography is on the exit arch of the players from the locker room tunnel before starting the matches that They are celebrated every fifteen days in the Gran Canaria Stadium.
The logo is also maintained on several of the posters that dress the stands of the venue Seven Palms. A clear example of the inconvenience that would entail imminently eliminating the presence of the brand and therefore the removal of all logos present.
In addition, The brand is one of the sponsoring partners of the CB Gran Canaria, which in turn is dependent on the Canarian Sports Foundation, a body that belongs to the Island Council. Situation identical to that of the Gran Canaria tourism board.
It should be remembered that in the season 2021-22 the island organization, given the ineffectiveness of the previous board of directors of the club baloncesto and the ministry itself to find a main sponsor after the goodbye of Herbalife, the main support of Gran Canaria was precisely the aforementioned brand.
Thus, on the sports team’s game shirt, the logo could be displayed in the chest area to the maximum extent permitted by the ACB within its rules for displaying the stain of the club sponsors.
For now it is a decision practically taken within the lobbying entitybut we have to wait until it can be executed by the new management team of the department and an end to a brand that left a trail of turbulence is put to an end.
Irregularities in 2017 and 2018
The current management team of the Department of Sports of the Cabildo of Gran Canaria wants to leave behind a brand that has had irregular behavior since its inception in 2017. In the accounts report for that year, the auditor of the island entity detected that the Insular Institute of Deportes del Cabildo divided contracts and doubled payments to four companies that belonged to the same owner and that invoiced 157,000 euros without participating in any contracting procedures. In total, the auditor detected irregular payments of more than 671,000 euros, including the rejection of invoices for the documentary in collaboration with UD Las Palmas entitled Tardes de Gloria – broadcast in Madrid – and the gift of t-shirts on the occasion of the achievement of the Basketball Super Cup. | D. Rodríguez
2024-01-22 00:00:00
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