Promoting Grassroots Sports: The Phenomenal Rise of China’s ‘Three Major Ball’ Events

Xinhua News Agency, Beijing, January 22 (Reporter Wu Junkuan) In 2023, represented by the Guizhou Rongjiang (Sanbao Dong Village) Hemei Rural Football Super League (“Village Super”) and the National Hemei Rural Basketball Competition (“Village BA”) The grassroots “three major ball” events became popular and became a phenomenal sports event in the past year.

In order to further promote the prosperity and development of grass-roots “three major ball” events, give full play to the demonstration and leading role of high-quality events, and promote the expansion and continuous improvement of the scale and level of social participation in the “three major ball” events, the Group Department of the State Sports General Administration organized and launched the first “Three Major Balls” event in July 2023. A large number of people have been working on recommending cases for the “Three Major Balls” quality events, and the shortlist will be announced in December 2023.

Ding Dong, director of the Group Department of the State Sports General Administration, said in a recent interview that the masses are enthusiastic about participating in the “three major football” basketball volleyball events. The purpose of carrying out case recommendation work for high-quality events is to dig deep into grassroots models and promote popularization. In 2024, this work will continue to be carried out in order to attract more people to participate in the “three major ball” sports and lay a more solid foundation for the construction of a sports power.

Build a display platform

In the first batch of mass “three major ball” quality event case recommendation work carried out in 2023, the organizer will fully consider the basic situation of the event, social influence, policy guidance, reference effect and other factors, and the organizer will start from the recommended recent cases. Among the 300 event cases, 54 cases were finally selected, including 18 in football, 26 in basketball, and 10 in volleyball.

According to statistics, 54 cases were selected from 24 provinces, autonomous regions and municipalities, with Guangdong Province having the largest number of cases selected, with five cases in total, and Sichuan Province and Shaanxi Province each having four cases selected. Judging from the regional division, 24 cases were selected from the eastern region, 18 from the western region, 10 from the central region, and there were two national competitions. Judging from the duration of the event, there are 28 event cases that have been held for 15 years or more, accounting for more than half. For example, the Wuhan Evening News primary and secondary school students’ football game has been held for 29 times, and the Jingbian County Cadre and Staff Basketball Game in Yulin City, Shaanxi Province has been held continuously. 38th session.

The picture shows the scene of the Foshan “La Liga” football league.

Li Lun, Director of the Events and Activities Department of the Group Department of the State Sports General Administration, said that through this case recommendation work, it is not difficult to see that the “Three Major Balls” are widely welcomed by people in various places. Judging from the number of selected cases, the eastern and western regions have shown ” Evenly matched” situation. All kinds of competitions, whether organized by the sports department or spontaneously carried out by the masses, are booming. Many events have been going on for many years and are relatively well-known locally. However, they may not be well-known nationwide due to inefficiencies in publicity and other reasons.

Li Lun said that the work of recommending high-quality event cases is to build a platform to discover and display these good events, so that these events can play a role in demonstrating and leading, and at the same time, they can also develop further.

Dig deep into diverse values

In 2023, 20 teams formed by villagers in Rongjiang County, Qiandongnan Miao and Dong Autonomous Prefecture, Guizhou Province played 98 games to play the “Village Super League” that became popular all over the Internet and became popular abroad. In the “Statistical Table of Cases of the First Batch of ‘Three Major Balls’ Elite Events” provided by the Group Department of the State General Administration of Sports, the reason for recommending this event reads: “The event has broken through the scope of sports and formed an ‘Internet celebrity’ effect. , has contributed a lot of excellent practices worth learning from in terms of promoting local economic development and promoting national unity.”

On July 29, 2023, the football team of Chejiang Village, which won the “Village Super League” championship, displayed trophies and prizes.Photo by Xinhua News Agency reporter Yang Wenbin

According to statistics, the wonderful combination of “football + national culture” has allowed the “Village Super League” series of events to attract more than 58 billion views on the entire Internet. During the “Village Super” series of events, the local area received a total of more than 5.19 million tourists and achieved a comprehensive tourism revenue of 5.986 billion yuan. The event has become a “new engine” to promote local economic and social development.

Paying attention to the diverse values ​​and thematic features of the event is also a major feature of the case recommendation work for high-quality events. Taking the first batch of selected cases as an example, 54 cases belong to different themes such as national fitness, rural revitalization, national characteristics, key groups (young people, elderly groups, etc.), and foreign exchanges. In addition to Guizhou’s “Village Super” and “Village BA”, it also includes grassroots competitions from ethnic areas such as Inner Mongolia, Guangxi, Tibet, and Xinjiang.

The picture shows the scene of the “Township BA” men’s basketball game in Xunhua County, Haidong City, Qinghai Province.

“Football volleyball mass events are very popular in ethnic minority areas and have played a very good role in forging a strong sense of the Chinese nation’s community and promoting the unity and progress of local ethnic groups.” Li Lun said, “Among the first batch of selected event cases, there are a total of 13 village and town events. “These events are aimed at grassroots people and play an indispensable role in activating the spiritual and cultural life of local people, assisting rural revitalization, and promoting local economic and social development.”

Promote exchanges and mutual learning

Ding Dong said: “The first batch of “Three Major Balls” quality event case recommendation work is an attempt for us. In fact, the entire recommendation and selection process is also for us to sort out the development of the “Three Major Balls” and promote the “Three Major Balls” A process of development at the grassroots level. This is just the beginning, and we plan to continue this work in 2024 and make it more effective.”

According to reports, the second batch of mass “three major ball” quality event case recommendations to be carried out this year will focus more on county events and village and town events, focusing on events that are close to the masses and held for a long time to help them develop better. In addition, the Group Department of the State Sports General Administration also plans to strengthen cooperation with the Chinese Football Association, the Chinese Basketball Association, and the Volleyball Sports Management Center of the State Sports General Administration to jointly support and promote the development of projects at the grassroots level, so that grassroots events and grassroots sports organization construction can promote and drive each other .

The picture shows the scene of the first “Beautiful Countryside” basketball league finals of Guizhou Province taken in Taipan Village, Taijiang County, Qiandongnan Prefecture, Guizhou Province on March 27, 2023 (drone photo).Photo by Xinhua News Agency reporter Ou Dongqu

Ding Dong revealed that for the first batch of selected high-quality event cases, the Group Department of the State Sports General Administration is also planning to organize exchange activities such as competitions in different regions and projects, so that teams that stand out in different events can have the opportunity to compete on the same field to learn from each other. It also provides the organizers of local events with the opportunity to extensively exchange their experience in hosting events, establish a communication mechanism on how to ensure the long-term healthy development of events, and how to effectively enhance the influence and communication efficiency of events, so as to form mutual learning between events. A good situation for common development.

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责编：刘希尧 ]

2024-01-23 11:22:57
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