UEFA has decided open your hand to the Tik Tok world. Communication and entertainment are changing and no one can live apart from it. It’s something obvious. On many occasions, what is happening around and the anecdote itself is more interesting than the news. And much of the blame lies with the Tik Tok phenomenon and the content creators of the social network who dominates the immediate scene above any other.
The so-called TikTokers, who are those who on many occasions (not always) They create and distribute the videos that go viral, they become another part of football. UEFA, ahead of next summer’s event in Germany, already admits them as just another part of what happens and it happens around football. So much so, that he has decided that in the next Eurocup can be accredited as suchthat is, they will share space and time with the traditional media.
It is true that will have its limitations and that they will only be able to act-work in mixed areas, but what was initially considered an anecdote without informative substance, becomes, after many days of study and trying to give them a space that society itself demands, one more part of football. Of course, during the games They will not be able to exercise or record images of what happens on the grass.
Since the 2018 World Cup in Russia, content creators, outside the media, They have already begun to appear at rallies and the big events, but always under the invitation of sports brands, especially Adidas, which was the first to put its potential in the hands of the then Youtubers. They did not appear in the press area, because large organizations did not consider them as media nor content transmitters.
Its presence has been acquiring increasingly relevant, even the teams themselves, those with occasions, invited and promoted these meetings with footballers outside of the conventional. Starting with the Euro Cup, 2024 They will already have their space reserved for them
Tik Tok as such was born in 2020, but Its origin lies in the Chinese company Bytedance, which was created under the name Douyon. In 2017 Bytedance bought the North American social network Musical.ly and from this merger Tik Tok emerged. The creator himself answers to the name of Zhang Yiming and is the ‘culprit’ that millions of videos a day are now part of our lives as something essential.
2023-12-03 07:30:29
#accredited #EURO #CUP
