Hair with greater volume, buns, as well as weddings inspired by the 70s, kitsch kitchens or also known as retro kitchens and even jellyfish, could be some of the trends that are imposed during this 2024.
This is what he predicts Pinterestwho has just published his annual report of trends which harnesses the power of data to give consumers and advertisers a head start based on what they believe the most popular news from 2024.
The trend prediction model Pinterest is a combination of art and science that analyzes the billions of searches performed by more than 480 million people all over the world, who visit this platform every month to plan what to do, try or buy.
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New machine learning technologies make it possible to identify patterns in data and select those findings in the report Pinterest Predicts.
For the sample, in this year’s report they got it right with the fantastic trend and the era of Moda dopamine 2022, and with an 80% success rate over the last four years. Because people use Pinterest to plan, they have a vision only what will be the next great news.
The report predicts 23 trends by 2024 in the categories of Fashion, Beauty, Home Decoration, Entertainment, Travel, Parenting, among others.
More retro fashion
The fashion industry which is usually defined by the ‘new’ and ‘young’, will soon house a archetype as old as eccentric: the grandparents. The time has come for retro urban fashion, chic cardigans. By 2024 the new generations They will look for the ‘grandfather’ or ‘eclectic’ style.
From home decor to haute couture and beauty ideas, you’ll have a style in the coming year Very particular: the jellyfish. Gen Z and Millennials are driving this trend with searches like ‘jellyfish lamp,’ ‘jellyfish hat,’ and even ‘jellyfish cut.’
Generations X and boomers will decorate their kitchens with second-hand items, appliances vintage with dazzling colors like retro pink. Goodbye to the traditional kitchens Farmhouse style, kitsch kitchens welcome.
The coffee shop vibe comes home with frequent searches for terms like ‘coffee shop blackboard’, ‘coffee station decor’, causing people to experiments this style wherever they live.
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Jewelry and accessories are expected to be bigger and bolder. Gen Z and Millennials want everything huge to match their lifestyle aesthetic. ‘hair with volume’.
He aquamarine will be the most used tone in the beauty productsusers will search for ‘glam blue makeup’ and ‘pastel blue eyeshadow’ to bring back this bold ’60s fashion. And the best part: it looks great on all skin tones.
Cold silver tones, colors like bold metallics They will also be in fashion. Especially generations Z and millennials will continue to drive this trend with the following searches: ‘aluminum furniture’, ‘metallic nail art’ and ‘aluminum door design’.
They will decorate your clothes, shoes, hairstyles and jewelry with the delicate detail of the bow. Searches for ‘bow outfits’, ‘bow necklace’, ‘bow heels’, among others, are increasing.
He vintage style of the american west It will be mixed with more gothic tones. Searches increase for ‘western style sheet ideas’, ‘country style room ideas’, ‘the dark side of the west’, among others. You can see people wearing black fringes, leaving everything darker or more sensual.
It will be a year in which the sport you fall in love with is badminton. Searches such as ‘badminton clothing’ and ‘aesthetics for playing badminton’ will become a trend in 2024.
When it comes time to get married, weddings and farewells will return to the 70s, with decorations of disco style with eccentric bachelorette parties.
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The trend in this application strongly suggests a movement towards reuse of fabrics for unique clothing and a growing awareness about food sustainability, when the ubiquitous ‘leftover recipes’ will make these attractive, as well as delicious combinations of famous dishes such as ‘hamburger quesadillas’ or ‘pizza pie’.
Searches for terms such as ‘non-alcoholic pineapple cocktails’, ‘aesthetic with coconuts’ are on the rise, so a avalanche of drinkshome decor and fashion with tropical themes.
From head to toe
The focus on facial care is changing to full-body care: Generations Z and Boomers will pamper themselves with luxury creams, sun lotions, and at-home spa experiences. Searches for ‘body care routine’ increased by a whopping 1,025%.
Breaks are the new vacations. Generations Z and millennials will retire to quiet places preferring rest to activities. They search for terms like ‘weekend getaway hotel’ or ‘quiet life’, wanting fewer nights out and more mornings in bed.
People go online to find ways to make deeper, real connections. With search terms like ’emotional intimacy’‘questions to reconnect with your partner’ and ‘deep questions for friends’, people are turning to Pinterest to start new conversations.
Parents celebrate small triumphs of their children searching for souvenirs with search terms like ‘monthly baby celebration’, ‘potty training awards’ and ‘my first tooth party’.
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It is expected that in 2024 a new era of the jazz With this trend driven by generations Z and millennials, who they will change the electronics for something a lot more retro than funk playlists: this trend brings back clothes, dimly lit places and all the aesthetics that this movement represents.
Many will become underwater gardeners. They will search for the best ‘small aquarium designs’ and ‘turtle terrariums’.
They will take time for themselves to practice combat sports, such as karate, kickboxing and jiu jitsu. Thus, they will feel stronger, calmer and unstoppable. Searches like ‘shadowboxing routine’, ‘jiu jitsu’ and ‘karate kumite’ are on the rise.
‘Personalized credit cards’, ‘animal piggy bank’ or ‘aesthetic piggy bank’, is the new way savings and consumption for the next year. When it comes time to travel, they will load up their 4x4s and head for the mountains, or at least that’s what it will seem like.
‘Off-road camping’, ‘off-road vehicle’, ‘off-road tyres’, will be trend over the next year in the app.
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2023-12-15 20:28:40
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