Social networks. Used to being a dancer on the bike, Julian Alaphilippe took part in a surprising dance to unveil the new tunic of his UCI World Tour Soudal Quick-Step cycling team for the 2024 season. To a tune by Céline Dion, and a script worthy of the Las Vegas shows, our double world road cycling champion removes his jacket with one gesture to reveal the new jersey made by the equipment manufacturer Castelli. The French runner, who is obviously having a lot of fun, then grabs a can which he uses as a microphone and continues his choreography. An already cult sequence.
© SportBusiness.Club December 2023
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— Soudal Quick-Step Pro Cycling Team (@soudalquickstep) December 15, 2023
