Mathieu Warnier, Media365: published on Saturday December 23, 2023 at 9:00 p.m.
While the French Tennis Federation recently lifted the veil on the poster for the 2024 edition of Roland-Garros, the work signed Paul Rousteau is at the heart of a controversy linked to the artist’s use of the ‘artificial intelligence.
The French Tennis Federation (FFT) must face the controversy. This time, it is not a question of any sporting consideration but rather… artistic. This Wednesday, the FFT lifted the veil on the official poster for the 2024 edition of Roland-Garros, a tournament which will take place from May 20 to June 9 on the courts of Porte d’Auteuil. Created by artist and photographer Paul Rousteau, the work shows a view of Paris with a tennis court displayed on the Seine, which will also be at the heart of the Paris 2024 Opening Ceremony a few weeks later, while the Sun is replaced by a tennis ball. However, this achievement has a unique feature concerning Roland-Garros: the use of artificial intelligence. “I had lots of ideas in mind, but which were most often impossible to realize through photography, like putting a tennis court on the Seine,” explained Paul Rousteau at the time of the presentation of this poster. Asked by BFMTVthe latter added that “it allows you to realize your crazy ideas without too much budget or organization of photo shoots”.
A work strongly criticized
But what the artist perhaps could not have predicted was the outcry that the use of these tools may have provoked, particularly on social networks. “So, Roland-Garros and the FFT entrust the creation of the tournament poster to a photographer, who uses AI to make an illustration that looks like an impressionist pastiche,” confided on Instagram the illustrator Mathieu Persan. It’s absolutely pathetic. » Other Internet users also virulently criticized the process used by Paul Rousteau and validated by the FFT. “I really like this poster but I find it disappointing to read that it was made with artificial intelligence,” said a user of the social network Twitter. Humans must remain masters of art, otherwise, what is its value? » Another confided that “we should not switch to RG posters made solely via AI when we have the possibility of leveraging the talent of artists”. This is a question to which only the FFT has an answer. In any case, it does not seem planned to put aside the poster which was selected for the 2024 edition of Roland-Garros.
2023-12-23 20:00:00
#poster #edition
