arctic nutrition Its brand has received a major boost through a multi-year partnership agreement with Basketball Finland, the Finnish basketball association.
Basketball is the second most popular sport in the world, and Finnish basketball has risen significantly in the rankings over the past decade. Last year, Finland ushered in a historic moment and welcomed its first NBA All-Star player. Lauri Markkanen.
The company’s products have been popular with national team players for years, but this new contract is more comprehensive. These include the men’s and women’s national teams, as well as the Helsinki Basketball Academy girls and boys.
Arctic Nutrition believes this contract is about more than just basketball. Within the company, it is seen as a platform for celebrating natural energy, and basketball is an effective means of conveying this message.
“This contract shows us how high-quality efforts pay off. It also really advances our goal of becoming one of the respected Finnish multinationals.
Now is the right time to do so. We have started initial operations in 17 new markets in Europe. Our customer sign-ups have also risen to the highest numbers we have seen in the past few months,”
Arctic Nutrition CEO says Timu Pentila.
“Through this new, more comprehensive partnership agreement, we can further increase our support to help players reach their highest potential.”
Jussi Laurila, sales manager of the Finnish Basketball Association, said she was delighted with the opportunity.
About Arctic Nutrition
Arctic Nutrition has been successfully operating for 26 years and is currently expanding internationally. The company was founded when founder and CEO Teemu Penttilä learned through a loved one’s illness how important it was to understand the function of the body’s cells and how important their health is to living a long and happy life.
Throughout the process, he collaborated with scientists from Finnish universities. They helped and encouraged him to start making changes. The company started in Finland and currently operates in 24 countries and is in various stages of opening. For more information, visit arcticnutrition.com/en
For more information, facts and figures about Arctic nutrition, click here to view the Arctic Nutrition Overview.
2023-12-21 12:57:37
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