Linda Ralph, SVP International at Mood Media, offers us a closer look at the most striking innovations that are marking and revolutionizing the customer experience.
Monop’ Levallois-Perret is renovating its 400 square meter store with an emphasis on a varied offering, ultra-fresh products, local products and innovative services. Netflix plans to open physical “Netflix Houses” in 2025, where fans can shop, play and interact in the world of their favorite series. Sorel opens its first pop-up store in Brooklyn with an AR experience. BE INFINITY inaugurates a 3,500 m² sports space dedicated to generation Z in Wuhan, China. Nike is strengthening its position on the market by focusing on innovation, personalization and moving upmarket, particularly with its “store of the future” on the Champs-Élysées.
Monop’ Levallois-Perret: a new store with innovative services and a renovated customer experience
SINGLE PRICE
Monop’, member of the Casino Group, is reinventing its store in Levallois-Perret (92). This transformation, which extends over the entire surface of the store, emphasizes a diversified offer, ultra-fresh, local and innovative services. French fruits and vegetables, organic products, a bakery with on-site cooking, and even the possibility of renting everyday items (vacuum cleaner, cake mold & co). The store also offers a laundry area and a cafeteria for waiting, reading or consulting press articles via tablet. This experience aims to meet the needs of local customers, mainly CSP+ living alone. Although innovative, this initiative remains a test and learn, with no plans for deployment in other stores at the moment.
Netflix House: immersive experience and shopping stores inspired by series coming in 2025
NETFLIX
Netflix plans to open physical “Netflix Houses” where fans can shop, play and interact in the world of their favorite series. These permanent locations will offer merchandise, food and show-related activities, merging entertainment and commerce.
The first opening (Toudoum!) is planned in the United States in 2025. This strategy aims to monetize the passion of fans, while strengthening engagement and awareness of the shows. Netflix has already tested this approach with temporary pop-ups and derivative products.
Sorel inaugurates its first pop-up store in Brooklyn with an AR experience and exclusive models
SOREL
Sorel, the shoe brand, is opening its very first pop-up store in Brooklyn, in the Williamsburg district of New York. This initiative is accompanied by an augmented reality (AR) experience with a large interactive mirror where customers can choose effects, such as snow or rain, to see how these elements affect their shoes. This opening coincides with the 50th anniversary of the Caribou silhouette by Sorel.
The pop-up offers a range of shoes from the fall collection, including exclusive models. It celebrates Sorel’s heritage and aims to expand the brand’s customer base. Sorel generally sells its products through large distributors, but, like more and more brands, it is looking to open its own stores to reach its consumers directly.
BE INFINITY inaugurates a 3,500 m² sports space dedicated to generation Z in Wuhan, China
BE INFINITY
BE INFINITY has launched a 3,500 m² sports space in Wuhan, China, designed for Generation Z urban dwellers. The space, located in Wuhan’s Hankou business district, integrates a variety of sports activities, including volleyball, ping pong, rock climbing, archery, bowling, basketball, and many more.
The interior architecture was designed to reflect the codes of sport, with design elements inspired by the sporting world, such as baseball stitching on the bench seats. Additionally, the space is divided into colored zones, each stimulating a particular emotion. For example, red is used for the fitness room, while blue is applied to the baseball area to promote concentration.
Access to these spaces is free, which encourages free and varied practice. The location of this sports space within a carbon-neutral shopping center in China reinforces its commitment to well-being and social interaction.
Nike takes the luxury route with innovation, customization and upscaling of its products
NIKE
Nike relies on innovation, customization and the upscaling of its products to increase its sales and profitability, taking an example from the luxury sector.
The American brand has opened a “store of the future” on the Champs-Élysées, offering an immersive experience. This four-story “House of Innovation” illustrates Nike’s desire to increase sales and profitability by creating an immersive customer experience. The first floor of this store is dedicated to sneaker customization, offering customers the opportunity to create unique shoes. On the ground floor, Nike presents premium soccer shoes for women, including the LED-equipped “Phantom Luna” model, launched during the Women’s World Cup. The basement houses the “Sneakerlab”, where visitors can discover iconic models of the brand as well as the latest releases, with the possibility of reserving them via the Nike SNKRS application. Just do it!
2023-11-03 17:30:38
#notable #innovations #October
