Tonight, the New York Knicks host the San Antonio Spurs for Frenchman Victor Wembanyama’s first NBA game at Madison Square Garden.
For this match, the New York franchise will wear its City Edition jersey whose design is signed by the Kith brand founded by Ronnie Fieg.
Kith will be in the spotlight during this evening since the streetwear brand is the partner of the match for the second « Kith Night » organized in the Knicks den. The floor of the room will also be one of the attractions with a design also signed Kith.
For this special “Kith” evening, the brand and the franchise will offer various specific activations. Inside the room, a pop-up store will offer the “Kith for Knicks 2023” collection. A pop-up accessible even to those who do not have tickets for the match.
For spectators of the match, a zine presenting the players of the Knicks and t-shirts Champion will also be distributed to each seat in the room.
During the match, fans will be able to purchase a special ice cream “triple double” sold in a specific Knicks x Kith pot. A special “ice cream sandwich” is also on sale. For the popcorn, personalized “Kith Night” packages will also be served, as will souvenir cups for drinks. Of the mains en mousse (foam fingers) Kith will also be on sale on site. Other surprises will brighten up the fans present, such as t-shirt throwing using Kith decorated cannons, of course.
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