Josh Giddey of the Oklahoma City Thunder is at risk of losing a lucrative contract with Australian cereal brand, Weet-Bix.
According to Code Sports, Giddey has been removed from the company’s social media accounts. Giddey could also lose a $40 million endorsement deal with Weet-Bix following the NBA’s investigation into allegations the Australian guard had an inappropriate relationship with an underage girl. However, a spokesperson for Weet-Bix confirmed that the company has not yet parted ways with Giddey.
“We are obviously aware of the news regarding Josh Giddey and are waiting for the facts to be confirmed”the spokesperson told Code Sports. “We are in contact with Josh’s management team and await further details.”.
According to The Athletic’s Shams Charania, the league has begun investigating viral allegations that Giddey may have had an inappropriate relationship with a minor, citing league spokesperson Mike Bass.
We’ll see how this complex and not without background situation will evolve. It certainly won’t be an easy few weeks for the young Australian, who is now under the eye of the storm and will stay there for a while.
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