‘The Sports Pro Most Marketable Athlete Award‘, is the name of one of the most curious lists that annually includes the best professional athletes and their relationship with brands and sponsorships. A list that rewards the athletes most loved by sponsors according to the strength of the brand, versatility to adapt to different media and their economic level. Well, up to eight tennis players appear on the list of the 50 best, although none within the top 10. The first to appear would be Novak Djokovic on the eleventh step, confirming that, in addition to being the best player in history, he is also a goldmine commercially speaking. Curiously, neither Iga Swiatek nor Carlos Alcaraz appear in that top50.
Novak Djokovic, Coco Gauff, Naomi Osaka, Aryna Sabalenka, Emma Raducanu, Rafa Nadal, Petra Kvitova, & Ons Jabeur made the top 50 list of most marketable athletes.
11. Djokovic
12. Gauff
14. Osaka
18. The Trinity
21. Raducanu
41. Nadal
43. Kvitova
50. PsalmThe Sports Pro Most… pic.twitter.com/hzlPRoeUNv
— The Tennis Letter (@TheTennisLetter) October 19, 2023
2023-10-20 09:54:37
#Novak #Djokovic #tennis #player #brands
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