Nike returned to being a technical sponsor of the NBA in 2017, with an 8-year contract which will therefore expire in 2025. The big news introduced by the Swoosh in recent years it has been the shirts City Edition: Every season, all NBA teams have a new special jersey that often ties to the history of the franchise, city or state in which they play. In short, every team has at least one new uniform every year, sometimes similar to the previous City Edition, other times completely new. Added to these shirts are the Classic Editions, remakes of the historical shirts of some franchises.
A strategy that certainly increases sales, but often also leaves room for disappointing results and very unsuccessful shirts. He seems to think so too Kyle Kuzmawho in recent hours has commented bitterly on the new City Edition of the Los Angeles Clippers, which appeared on social media in a leak.
“Nike is ruining the nostalgia of the shirts, every year there is a new one and the brand identity of the teams is lost” commented Kuzma on For every very eye-catching new uniform, there are in fact several equally forgettable ones.
Nike is ruining the nostalgia of jerseys, every year it’s a new jersey and what gets lost is brand identity.
— autumn (@kylekuzma) October 16, 2023
Milan. Graduated in Work Management and Communication for Organizations at the Catholic University, I founded BasketUniverso in 2011. Yes, I support Orlando Magic and I do everything not to hide it.
Latest posts by Francesco Manzi (see all)
2023-10-17 11:35:58
#Kyle #Kuzma #believes #Nike #ruining #magic #NBA #jerseys
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