On the eve of hosting Arsenal for its first UEFA Champions League match at home in more than 20 years, Racing Club de Lens unveils its new jersey specific to the European competition.
Designed by its equipment manufacturer Puma, The Sang et Or jersey which will be worn at Bollaert-Delelis in the Champions League has a golden look, in a nod to a jersey from the 2002-2003 season.
To support this launch, Puma and the club produced a “back to Europe” style campaign which features some former players (Guillaume Warmuz, Daniel Moreira, Eric Sikora, etc.) and current players. The Sportpack agency notably produced a video spot as well as a classy photo shoot.
In the film above, we find the former president of RC Lens Gervais Martel to the narration.
Guillaume Warmuz
Daniel Moreira
Eric Sikora
A “class photo” theme which is reminiscent of that of FC Lorient with Umbro for his new 23-24 jersey.
Read also
French Days PUMA: -40% on a selection of products
SIDE INVEST new minority shareholder of RC Lens, now valued at 155 million euros
“This jersey, you have already seen it, but you have not looked at it” – Puma unveils the new RC Lens jersey and is inspired by the “Lupin” series
RC Lens strengthens its presence on TikTok with a mini-series around its journey in the UEFA Champions League
GOOD DEAL: Thanks to our site, benefit from €50 offered on CANAL+ subscription offers (Canal+, beIN SPORTS, Eurosport…) go here to take advantage of them
Olympique de Marseille (OM): Puma unveils a “volcanic” third jersey for the 2023-2024 season
