Bebe Vio Grandis will present WEmbrace Sport 2023, the event that breaks down the barriers of prejudice – Sport Marketing News

Sport and inclusion were the protagonists of a press conference which saw local and national institutional figures from Olympic and Paralympic sports discuss. The meeting, which took place yesterday in Milan, at the Cariplo Foundation, was the opportunity to officially launch the event WEmbrace Sport 2023which will be held on Monday 16 October from 7.30 pm at the Allianz Cloud in Milan and during which the public will have the opportunity to see for the first time in Italy the Paris 2024 Olympic and Paralympic mascot.

During the meeting, moderated by the journalist and TV presenter Valeria Ciardiellothey spoke Giovanni AzzonePresident of the Cariplo Foundation, Maurizio MolinariHead of the European Parliament Office in Milan, Head of Media for the European Parliament in Italy, Teresa GrandisPresident of the art4sport ONLUS Association, e François Bonet, Consul General of France in Milan. Then they intervened Beatrice “Bebe” Vio Grandisparalympic foil champion, Luca PancalliPresident of the Italian Paralympic Committee, and the Minister for Disabilities Alessandra Locatelli who sent a video message of support for the initiative.

Among the audience, in the front row, present Rosanna VolpePresident of the Board of Directors of Milanosport SpA, Lorenzo Enrico LampertiDirector of Milanosport SpA, Marco RasconiNational UILDM President – ​​Cariplo Foundation, Pierangelo SantelliPresident of CIP Lombardy, Marco RivaPresident CONI Lombardy, e Claudio PedrazziniVice President of CONI Lombardy.

Among the guests, also TikTok creators Nina Sophie Rima, Antonio Iuliano, Annicka Noman, Elena Hazinah, Carlotta Fiasella, Chaimaa Cherbal and Jessica Brugali.

This year’s edition will host an exciting Italy-France match, as a tribute to the upcoming ones Paris 2024 Olympics. The event will be presented by a couple of hosts made up of Ilaria D’Amicojournalist and television presenter, and from Gianluca Gazzoli, podcaster, creator and radio and TV host. The direction will be handled by Mauro Dell’Oliodirector and speaker with long experience in the sporting events sector.

The Italian athletes will compete against the French in four different Paralympic sports disciplines, fencing in a wheelchair, football amputees, sitting volley e wheelchair basketball, in a meeting-confrontation between the Olympic and Paralympic worlds. WEmbrace Sport is in fact the event designed and created to demonstrate that integrated sport is a concrete objective and is also capable of maintaining the level of professionalism and competitiveness of the Olympic context.

The proceeds of the evening will be donated toart4sport ONLUS Association, which since its inception has followed and supported children and young people with prosthetic limbs. The objective is therefore to provide concrete help in practicing sports through the purchase of prostheses, wheelchairs and sports aids.

Teresa Grandis, President of the art4sport ONLUS Association: “Wembrace Sport has become one of the unmissable events in our calendar in recent years. We have always considered sport a privileged tool for inclusion and evenings like this demonstrate that barriers only exist until we all make a concrete commitment to breaking them down. We thank thethe French Olympic and Paralympic Committee, our partners and all those who believe in the project.”

Beatrice “Bebe” Vio Grandis, paralympic foil champion: “Wembrace Sport represents an evening of pure sport and fun. We will have the opportunity to compete in a series of disciplines declined in a Paralympic version, we will all be in the same conditions and this eliminates the very concept of ‘disability’. It will therefore be an event in which high-level professional athletes will give life to a unique show, which we can’t wait to experience together with the public.”

This year too, the event will be able to count on the contribution of AC Milan, FC Internazionale Milano, Olimpia Milan, Briantea84, Powervolley Monza, Allianz PowerVolley Milano.

The event is organized and supported by the Main Partners Barilla, Toyota, Sorgenia, in perception, Rilastil, Technogym by Technical Partners Nike, Alphazer, Ticketmaster, Ottobock, Bisol 1542, Tassoni e Red Cross Milandal Mobility Partner BusForFundai Media Partner La Gazzetta dello Sport, Corriere della Sera, DAZN, UpTv, Radio Deejay, Quadro Advertising e Bobo TVdall’Entertainment Partner TikTokwith the support of Intesa Sanpaolo and the contribution of Cariplo Foundation, with the patronage of the municipality of Milan, CIP, CONI, Milanosport and under the High Patronage of European Parliament.

2023-10-11 15:22:27
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