On September 3, in order to actively respond to the national ecological civilization construction policy, undertake corporate environmental responsibilities, and promote forest positive work, the “Mengniu Counts ‘Tree'” environmental protection public welfare project was held at the “Mengniu NBA Hot Party” event in Aranya, Qinhuangdao officially released.Li Pengcheng, Deputy Secretary of the Party Committee and Executive President of Mengniu Group, Chairman of Mengniu Charity Foundation, Mr. Yang Xiaogang, Vice President of NBA China Global Partners, and Ms. Zhou Ying, Head of Finance of NBA China attended the event.
Li Pengcheng introduced Mengniu Group’s work in the field of ecological and environmental protection, and officially released the Mengniu Suan “Tree” public welfare project. Mengniu will unite major sports IPs and China Aerospace and other strategic partners to connect tree planting actions with surprise moments in sports and space exploration, and support every aspect of sports events and space exploration.
Yang Xiaogang, vice president of NBA China Global Partners, introduced how the NBA practiced public welfare and environmental protection, and actively passed the corporate social responsibility plan named “NBA Care Action” to give back to the society with practical actions. The NBA will cooperate with Mengniu to donate basketball courts and carry out Public welfare basketball activities to help children’s basketball dreams. Goals in basketball activities will be converted from Mengniu to Ulan Bu and trees in the desert.
At the press conference, the leaders of both parties signed on the limited milk cow pattern basketball jointly signed by Mengniu and the NBA. Mengniu presented the NBA with a “Desert Oasis” microscopic model, and the NBA presented Mengniu with a “miniature basketball court model” to symbolize the public welfare basketball court that will be donated soon. .
As the leaders of both sides participated in the shooting challenge, the National Challenge was officially launched. Everyone participated in Mengniu’s environmental protection actions and contributed “trees” to the desert oasis.
Mengniu Suan’s “Tree” environmental protection public welfare project helps Ulan Buhe desertification control and promotes forest protection and biodiversity protection through joint sports and aerospace and other fields. In the future, Mengniu will continue to carry out a series of environmental protection projects to help realize the vision of “an oasis per capita” and protect the common health of human beings and the earth.
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2023-09-05 06:09:03
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