They only play in the fifth division of Wales, but they have probably the longest club name in the world – and now also a prominent sponsor. From now on, the logo of the Spanish elite league La Liga will be emblazoned on the jerseys of the Clwb Pel Droed Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch Football Club. “This is an exciting agreement for us that brings together the two biggest names in world football,” the club said on Wednesday.
APA/AFP/Paul Ellis
In short, the club from the town with the longest name in the world is called CPD Llanfairpwl. Top scorer Marquis Holland emphasized that the print would definitely give the team a boost for the season. That’s also necessary: the club is currently in penultimate place in the North Wales Coast West League Division One after two defeats from the first three games.
This is the second coup for a club from Wales in just a few years. In November 2020, US actors Ryan Reynolds and Rob McElhenney took control of AFC Wrexham. In the summer the club was promoted to the fourth English league.
Next marketing stunt
According to its own information, La Liga is the elite league with the most followers on social networks. The partnership will see it bring a range of initiatives to North West Wales, the elite class said. To celebrate the agreement, the league also donated a new town sign in which the five double Ls were replaced with the La Liga logo.
The 58-letter place name was created in the 19th century as a marketing gimmick. Originally the place was just called Llanfair Pwllgwyngyll. But when a railway line ran through the village in the 1850s, the residents looked for a way to encourage travelers to stop over.
