Screams can be heard through the window. Applause and horns resound on the street as Salma Paralluelo drives the ball into the net. When Olga Carmona’s target sentences the pass to the World Cup final, the decibels multiply. It’s the first time it’s happened, what’s happening with them. This World Cup has changed many things. has finally given a priority place for women’s football. The one he deserves, in fact. The stadiums have been filled and in 61 matches the attendance has reached 1.777.239 personas.
Despite the fact that there were certain doubts that hovered over the World Cup before it began, the World Cup has far exceeded expectations. And in all aspects. The football enjoyed has been excellent, the media coverage has been the greatest in history and the brands and sponsors have seen their logos on television all over the planet. The return is being outrageousboth in the stadiums and from the homes of the millions of fans who have found a spectacle worthy of what a World Cup means.
The records have been broken day yes, day too. Of assistance, in terms of visibility and on the grass. On the sporting front, countries from all continents are making history. For the first time, teams from all six confederations have achieved at least one victory. New Zealand was the first Oceania team to win a World Cup match, but also teams like the Philippines, Zambia, Portugal, Jamaica, South Africa and Morocco achieved their first win. Two of the rookies, Morocco and Jamaica, managed to get past the group stage, quite a milestone.
???? “Someday you will be aware of what this means for Spanish football history”.#PlayFightAndWin I #FIFAWWC pic.twitter.com/DUdsIA6w01
— Spanish Women’s Soccer Team (@SEFutbolFem) August 15, 2023
The hegemony of the United States has been broken after its resounding elimination, adding it to the list of great teams eliminated early. Brazil and Germany also had to pack their bags early. Instead, the power of the Spanish team has emerged as the phenomenon of appointment. Already in the final, the team led by Alexia Putellas and Aitana Bonmatí want to continue making history and sewing the first star on their shirt.
The most watched World Cup in history
In the stands of the stadiums this World Cup is being lived like never before. It is not only the local fans who enjoy the matches in-situ, but many have decided to travel to the oceanic continent to support their teams. The numbers speak for themselves: 25,476 spectators on average in the 48 games of the first phase, a 29% increase compared to France 2019. In Aotearoa, New Zealand, the attendance record for a football match – for men and women – was broken twice. First, during the opening game, and later in the match between Portugal and the United States, which was attended by 42,958 fans. On the other hand, the 75,784 fans who turned out for co-hosts New Zealand’s first game against the Republic of Ireland marked a new milestone for a women’s football match.
progress is tremendous. At France 2019, just ten matches drew more than 25,000 people to the stadium. However, so far in the World Cup, 33 games have already exceeded that mark. Likewise, the sale of VIP services has increased by 27% compared to the last edition of the tournament and by 534% if we compare it with Canada 2015. To date, 1,777,239 spectators have attended 61 matches. With an average of 29,135 with three games to go. When the World Cup ends, adding the public that witnessed the match for third and fourth place in Brisbane and the final in Sydney, a total attendance of close to two million fans is expected in the 64 matches that will have been played.
However, as the World Cup is being lived the most, it is through the screens. In addition to the national televisions that have made the greater financial outlay to obtain audiovisual rights, FIFA’s own platform has been one of the great access points for fans to see their teams. It has been possible to watch all the games for free and with narrations in more than five languages.
In the first 15 days of competition, traffic on FIFA’s digital platforms surpassed that of France 2019 as a whole. In those two weeks, 22 million unique userswith a average of 2.4 million users visiting the World Cup channels on a daily basis. An exceptional case has occurred in China, where the largest audience World Cup for a single game: 53.9 million viewers they watched the match against England in the group stage.
transforming role
All these figures, which are already impressive on paper, have a transformative potential of which we are not yet fully aware. “It would be necessary to discern what the Spanish team is from what the league and the clubs are. Obviously, if there is a success in terms of the Spanish team –and being in the final is already a success– has an impact on the popularization of football played by women“, admits Carlos Cantó, CEO of SPSG Consulting, a firm specialized in the sports, sponsorship and leisure sectors. The real scope that the great role of the selection will have in the Spanish league is difficult to predict, but there is one clear element: “Successes allow you to take a qualitative leap“.
“The usual attendance averages are between 2,000 and 3,000 people in the matches of the national competitions in Europe, except for some specific matches. Now these figures will grow“, admits Cantó. The records at the Camp Nou are a mirage that is not seen in the reality of women’s football. Now, this World Cup has allowed this sport to reach many more people and create new fans. “Everything has to become more professional. . Not for a success, which is fantastic, everything is done. It is the link that allows you to move faster. You have to take advantage of it“, recognize.
Brands that have been investing in women’s sport – and specifically soccer – for some time will see how their returns will be higher from the event in Australia and New Zealand, therefore, they will have much more financial muscle to bet on clubs or athletes to represent their brands . “The personal brands of the players will also improve thanks to these successes, both at the professional level and at the individual brand level, which will project them and make them more visible to society,” she concludes.
There are very few days left for the most anticipated event in the world of sports to come to an end. On Sunday the lights of what has been the most successful World Cup of all time will go out, with Spain qualifying for the final for the first time. The competition has filled the drawers with arguments to bet on women’s soccer. There are no more excuses to spend.
2023-08-15 21:02:46
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