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Tomorrow the Women’s World Cup will start, but until a month ago it was uncertain whether it would be seen in many countries. Cause: the low amounts for the broadcasting rights that broadcasters were willing to pay for it. For example, the Italian broadcaster Rai paid 160 million euros for the men’s World Cup, while it hoped to win the broadcasting rights of the women’s World Cup for 300,000 euros, the suspected opening bid of the Rai. The world football association FIFA says it is already doing enough and wants butter with the fish. It was only after government intervention that a deal was reached at the last minute.
Wednesday, July 19, 2023 at 1:42 PM
