TikTok is a popular social media platform that allows users to create, share, and discover creative short videos. Launched in 2016 by Chinese company ByteDance, TikTok has quickly become a global app with millions of users worldwide.
The platform has enjoyed particularly strong popularity with younger generations, providing a platform for creative expression and entertainment. TikTok has also caught the eye of brands and businesses that use the platform to promote their products and reach a wider audience.
According to the estimate provided by Statista and presented by analysts at Basketball Insiders, TikTok will reach 955.3 million users worldwide by 2025, up from 834.3 million users in 2023, representing an increase of 121 million users. This will result in a 14% increase in the number of users globally in just two years.
“Launched in 2016, TikTok has become one of the most popular social apps and video platforms for users around the world. By 2021, TikTok had approximately 656 million users worldwide.” 15% year-on-year, reaching 755 million users in 2022. TikTok’s global installs peaked at the end of 2019, with the app recording over 318 million downloads. “During 2020 and 2021, TikTok download trends saw slower growth, with a total of 173 million downloads by users worldwide in the last quarter of 2021.” A representative from Basketballinsiders.com commented.
TikTok is therefore expected to miss joining the ranks of Instagram and YouTube in the billion user club by 2025. Instagram is expected to reach 1.44 billion users worldwide by that year, while YouTube will approach the 3 billion mark with an impressive total of 2.9 billion users worldwide.
2023-07-11 16:22:20
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