The possibility of interacting with bets, games and purchases while watching a soccer match is already a reality and will make a difference in the 2026 World Cup being played in the US The role of Messi and the participation of Globant.
Imagine that Messi is playing and from the screen they ask you if you want toPost how many goals you will score. Or suddenly you would like to have that shirt and they offer it to you. Maybe you lean towards the loot the opposing team is carrying and can also buy it from the remote control or pressing enter on the cell phone.
This is what is already being done in some European countries and will be highly developed in the 2026 World Cup that is being played in the US, Mexico and Canada. It all comes down to one wordPlay Anywhere, the brainchild of Yaacov ben-Yaacov that rather than considering him an entrepreneur, he should be classified as a serial inventor who always rushes to very ambitious horizons.
Born and educated in the United States, he specialized in robotics from a very young age and ended up at the Hebrew University of Jerusalem. With one of his start-ups, Picture Vision, he early revolutionized photography towards digital. Kodak discovered him and acquired the firm in 1988 for US$ 150 million. His latest initiative, Play Anywhere, is turning the multibillion-dollar sports business upside down.
“This fintech platform allows consumers watch, play and shop while enjoying live content. We seek interaction with the audience and it is a value proposition for each interested party in the value chain. For sports viewers we give them not only entertainment, but an enriched viewing experience through being part of personalized games and betting and e-commerce opportunities,” Yaacov explains to Clarion.
Thus arise new sources of income driven by interactivity.
The new big play is to grow in the United States where more than 180 million fans watch live sports weekly. There are 2 billion in the world.
Until now only 10% of those who follow sporting events interact. And Yaacov acknowledges that monetization still remains to be resolved due to the complexity of the rights, which “prevents massive implementation in the consumer market. Our challenge is the ability to secure rights and remunerate all stakeholders in the media ecosystem,” says Yaacov.
ROTTERDAM (NETHERLANDS), 06/18/2023.- The players of the Spanish soccer team celebrate the title
On that path they were making decisions and thus incorporated the Spanish League as a partner, which covers the clubs of Spain and is a non-profit entity that branched out from a business school, theme parks, to the tech league in partnership with the Argentine unicorn Globant for new innovations in games. The League invoices in its various initiatives US$ 2,000 million annually.
It is the second most important Soccer Business League in the world. The first is English.
Its CEO, Oscar Mayo Pardo, details to this newspaper that La Liga, made up of first division clubs, is responsible for the professional organization of the competitions in Spain but transcends borders with more than 200 million followers around the world on 17 different platforms and in 20 different languages.
Martín Migoya, CEO and co-founder of Globant
In the 90s it was called the league of stars due to the number of established footballers who began to arrive in Spain and gave it great projection. The clubs increased their income enormously thanks to the broadcasting contracts for televised matches and in a virtuous circle they continued to hire stars. But now the high tech championship is coming with the interaction of the spectators.
From the headquarters in Madrid, Mayo Pardo anticipates that the US World Cup will break all records and trusts that second and third generation Latino community, with a rage for Messi and a football fan.
2023-07-22 14:19:02
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