WWe now know where Pernille Harder will be starring next season. In Munich. Not only FC Bayern and its fans should be happy about this, but also the supporters of the last generation. Because the striker from Denmark plays so spectacularly that as a sports lover in Germany you should buy the 49-euro ticket at the latest to see her in the stadium. (For all car ultras: On campus, where the women of FC Bayern mostly play, you will not find a fat parking garage.)
But even without any effect in the traffic turnaround, it is a small masterpiece that the club lured Harder (and her teammate and partner Magdalena Eriksson) away from London. If Oliver Kahn had still been CEO of the men’s company that week, he and his consultants would have had to organize what they would call a keynote: The Art of the Transfer: Why Fit Trumps Reputation. Why role is more important than reputation. And even if that were still to be proven in the case of Pernille Harder, there seems to be at least one department in the football world of FC Bayern that knows who she is and what she wants.
To see in the ARD? Perhaps.
We still don’t know where Pernille Harder will be starring before next season. So in Australia and New Zealand, where the women’s World Cup is taking place this summer, that’s for sure. But unfortunately you can’t get there with a 49-euro ticket and even as a sports lover in Germany you don’t immediately get on a plane for Harder (the fans of the last generation should be Pernille Harder Ultras slowly, right?). Where else could we see them? On ARD, where around 18 million people watched the final of the women’s European Championship in summer 2021 – more than the German men’s games in Qatar? Perhaps. Or maybe not.
The World Cup begins on July 20 – and the world football association FIFA has still not awarded the broadcasting rights for Germany. Who is it? To ARD and ZDF, who, according to FIFA, want to give too little money? Or at FIFA, which, according to ARD and ZDF, wants too much money? A conflict that nobody can solve? A proposed solution: In Munich, where Harder will play next season, there should be consultants who could now have time for this.
