The idea of the President of UEFA Alexander Ceferin aims to export European football overseas: a revolution that takes its inspiration from American football.
Soccer in the USA
In America soccer is still a secondary sport, followed less than basket, football, hockey e baseball.
However, it is growing and boasts a very young fan base, with 11% of Americans between the ages of 18 and 29 who say they are passionate fans.
The potential is huge and world championships in North America of 2026 could be the definitive flywheel.
Hence the proposal UEFA to bring that year’s Champions League final, yet to be awarded, to the USA.
How much is a Champions League final worth?
However, robbing Europe of the most awaited football match of the year is a considerable economic damage.
The related activities of a Champions League final are around 25 million euros for the host city.
On the other hand, the advertising return for all of sport, and in particular for the two teams that would play in the USAwould be incalculable.
The NFL lands in Europe
The idea of exporting some batches abroad has already come to the NFLthe American football league.
Last November a game was played in Munich, for which they were made 770,000 ticket requests.
Football wants to take the leapreach 25 billion in turnover from the current 12 by 2027 and to get there, he understood he had to land on new markets.
2023-05-05 16:44:44
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