Walking Football: discover the new football modality for seniors in ES

A new form of football will arrive in Espírito Santo in July. “It is a football that is played by walking, with some rules that minimize the impact”, explained the founder and executive director of Walking Football Brasil, Ricardo Leme.

Already implemented in other states, the modality is sponsored by more than 10 companies from different segments. He said he got to know the modality in England, in mid-2018.

“We brought it to Brazil. In England, the modality has the very specific objective of making people who played, able to continue playing.

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In Brazil, the modality includes women, who were prohibited from playing until 1979, and people who did not have the opportunity to play football.

He explained that the project is free and is coming to Espírito Santo in partnership with the Federal University of the State (Ufes).

“In the State, in two weeks we will complete the training of physical education professionals who will work on the front lines. They will certify in the modality, so that when the project reaches the territory, it arrives with the method.”

The start of activities will be in July. “We work with groups of 20 participants and we can have several classes. What will be needed will depend on building local supporters. In an incentive project, the elderly do not worry about absolutely nothing”.

He clarified, however, that it is a project that requires care. “We do reviews. It has a way of evaluating the context of who arrives. If the person has any comorbidities. If it needs some kind of care, ”he said.

And there are already people interested. “Depending on age, I will want to participate”, said the president of the National Union of Retirees in the State, Jânio Araújo.

“Any initiative that takes the elderly person to practice sports, as long as accompanied by the doctor, by the specialist, so as not to feel sick, is valid. Serves as interaction, physical activity, involvement. The elderly get out of the house a little, take away the depression, the isolation. Now you have to be very careful with the bruises”.

Physical educator Patrick Paraguassu said that on the one hand it is sad to know that a European system will be implemented, and something created here could be implemented.

But on the other hand, it’s a nice activity. “My father is 72 years old and he was a professional soccer player. I would tell him to adapt to this activity. Today, he is sedentary. It would be important to him. It is adapted football, practically walking on the field, without physical contact”.

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Immediately

To identify problems in a given segment, there is no better formula than talking to those who work in it.

Active listening is an important tool for any entrepreneur. Everything can become an opportunity to talk. A meeting at the bakery, in a queue at the bank.

Communication

Developing communication skills is a very important step for anyone who dreams of opening a business, regardless of the chosen area of ​​activity.

Activities

Sesi Saúde offers activities that also serve the elderly, such as water aerobics and swimming (available at the units in Jardim da Penha, Campo Grande, Araçás, Cachoeiro de Itapemirim, Colatina and Linhares). Specialized Gym (available in Jardim da Penha).

Source: Sesi and research A Tribuna.

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Walking Football Brasil

It is a football modality created in England, which was adapted for Brazil.

It is a football that is played while walking. If it runs, the player takes a penalty.

Walking Football Brasil (WFB)

It is a civil society organization (OSC) that brought the Walking Football sport to Brazil, aimed at the 60+ public, disseminating and organizing the sport in the country.

She who instituted the practice in Brazil, training professionals and democratizing the modality.

Physical activity

Physical activity is important for every human being, at any age. Physical activity helps the body stay healthy.

For the elderly, often, in addition to the health issue, this type of activity also brings new companies, new relationships, new experiences.

These moments of integration with other people are especially important for those who have already lost their partner, as they have company to have fun with.

Source: Walking Football Brasil (WFB), A Tribuna survey.

Business opportunities for retirees

There are a number of opportunities for opening new businesses and also for creating new products and services aimed at people aged 50 or over.

The physical educator Patrick Paraguassu highlighted that the State needs to observe this public 50+ more. “To provide a better quality of life for these people, to have a healthier aging”.

He emphasized the universe of possibilities that exists in the Holy Spirit. “We have good places for this type of appreciation, beach, park, where we can implement new activities and generate this quality of life and health”.

In addition to the business opportunities aimed at this audience, Denis Ferrari, from Azys Aceleradora, pointed out that the job market has gradually become aware of the importance of having people with greater resilience and ability to deal with frustration on its team of professionals.

And he recalled that the job market can be cruel. “There are some segments where if you are too young, you don’t sell, there are other segments where if you are too old, you don’t sell”, he pointed out, citing more conservative segments, such as industry and civil construction.

“My bet is that because there is a gap in the development of emotional skills, an intergenerational shock will be increasingly needed to generate a self-sufficient team”.

| ANALYSIS – “These are people who need products in a customized way”

Marcela Haase, administrator and specialist in people management

“There are many business opportunities for people aged 50 and over. It is a growing public, with a higher life expectancy. These are people who also demand products and services, often in a more customized way.

Many stores that sell clothes for the elderly, for example, have a conception that they are people who like clothes that are more traditional, printed, without a cut with good alignment, and the elderly also often want to follow fashion and they don’t find clothes that fit their body and their measurements.

I understand that there is this niche to be worked on. There’s a lot to be explored. But for you to serve this audience effectively, you need to listen to them. It is up to the issue of research, a very customized work.

Some seniors, after retirement, will undertake by opportunity. I suggest opening something that is related to everything he developed throughout his career. Leverage the experiences for your own business.

Much of what he will offer can be thinking about what he was not attended to as an elderly person, since he recognizes it as a failure.”