Barça wants Messi for two years and for him to be a great lever

The board of directors John Laporta has the firm intention of recovering Leo Messi as the great signing for the next season. A will that is fueled because the Argentine star does not renew with him PSG, with whom the contract ends on June 30. Besides, the Barcelona trainer, Xavi Hernandezis also looking forward to return Messi and he talks regularly with his former partner, something that he has not hidden in private or in public. And since he has not closed the door of a return either, Xavi He thinks so positively that he is already planning the next season, counting on the fact that he will have Leo in your template.

In summary, that Barça are clear that their priority is to recover Messi, who will be 36 years old on June 23, as a free agent for sporting, sentimental and, very important, financial reasons. And it is that in the Barcelona club they believe that a return of the Argentine star would represent a great injection of morale for the fans in the season of exile of Montjuïc but also a great source of income. In fact, as he found MDsources of maximum credit of the club consider that Messi can generate the 25 percent of the club’s income. Some internal forecasts, the most daring, even believe that this percentage could reach 33%that is, a third of what was earned would be thanks to Messi.

Sources from the previous meeting point out that the impact on Leo’s income before the pandemic was between 250 and 300 ‘kilos’ a year

Barça’s last income budget provided for 1,255 million, but because there were levers. For this reason, in order to be able to conceptualize well what it means to have Messi, MD consulted with sources previous board, who had the Argentine as a player before the pandemic. In their case, they point out that the impact on Leo’s income was of ebetween 250 and 300 million. All this, as the best player in the world, in terms of merchandising (sale of t-shirts, for example), ticketing (tickets), sponsors that he dragged along (PSG reported ten new sponsors for his signing), impact on social networks, hidden for tours and visits tourists who were destined for the Camp Nou for the mere fact of being the ‘temple’ of the ’10’.

World champion, quite a claim

To all this commercial claim, in addition, now it would be necessary to add the new status of world champion with the Argentine team that he was finally able to achieve Leo in the past World Cup Qatar. Something that has barely been able to capitalize on PSGamong other reasons because it won over the France of its icon Mbappe.

Barça’s plan involves hiring Messi by one or two years. That is to say, that if it were for the Barcelona entity, he would not only join the Argentine for a ‘last dance’ of a single season, but would try to sign him until 2025. In this way, and according to the forecasts of the culé entity, he could participate in the acts of the 125 birthdayto be held at the end of 2024.

Barca club sources admit that monetizing well the return of Messi it would be a great challenge and that, if done well, the economic return could be stratospheric. Those same voices point out that if the brand were to unite well Messi with that of Barça, this entente could generate as much or more than the signature ‘Air Jordan’given that soccer is more global than basketball.

Messi is the image of Louis Vuitton

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