NBA or NFL, when Swiss watchmaking teams up with American sports stars
As Swiss watch exports reach record highs in the United States, companies in the sector are teaming up with local athletes to take advantage of the market’s dynamism. Breitling has linked its fate to NBA star Giánnis Antetokoúnmpo.
For Breitling, Giannis Antetokoúnmpo is a perfect ambassador. It speaks to the US market and beyond.
Jeff Yin Photography
Something is happening on the Milwaukee side. A growing thrill that runs through Lake Michigan. In the American Midwest, the eyes are usually on Harley-Davidson – the child of the country – but not tonight. As the Bucks’ game against the Raptors is about to begin, the spotlight is on the Fiserv Forum and its main attraction, Giannis Antetokounmpo. On, but also off the court, the “Greek Freak” is an undisputed star. The basketball world knows it, the United States knows it and the rest of the world cannot ignore it. As for the Breitling company, it invited retailers, good customers and journalists to the evening, to share its pride.
2023-04-27 14:00:00
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