Iga Swiatek and Ben Shelton at equipment supplier On, co-owned by Roger Federer

World No. 1 Iga Swiatek has joined Swiss outfitter On, co-owned by Roger Federer. The Polish indicated it on social networks on Monday. “I am delighted to announce that I am the first female tennis player at On”announced the one who was previously linked to the Japanese equipment manufacturer Asics.

The American nugget Ben Shelton also signs with On

The Swiss brand, which began by developing running and trekking shoes, has also unveiled a deal with American Ben Shelton, 20, an Australian Open quarter-finalist on his first outing. outside the United States.

The Swiss retiree welcomed these two new partnerships: “Iga and Ben brilliantly represent the next generation of tennis talent. These two players share On’s competitive spirit and fit perfectly into the history of tennis legends.”, underlined Federer. The man with 20 Grand Slam titles invested in the brand in 2019, from which he designed his first pair of tennis shoes last year.


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