When Jack Grealish, the English representative, put on a new model called Puma Future for the first time, posed for photographers and signed a five-year contract with the famous brand, he made a decision about more than just new work shoes.
Each season, Puma pays him 10 million pounds or 260 million crowns. None of the colleagues from the English national team paid so much for advertising new football boots.
It’s not enough to score a lot of goals to rise to the top of the charts in the advertising business. There is a demand for extroverts, their pieces can attract even a generation for whom football on the grass itself has become too long and boring.
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