It is at the top of different magazines and American media, and it is that Rihanna’s show from the past Super Bowl 2023 has been one of the most anticipated, since the singer had not sung live for six years, and what better than doing it in front of to 100 million viewers from all over the world?
With a red outfit and a bulge on her belly that announced her second pregnancy with rapper A$AP Rocky, the Barbados singer’s show gave a lot to talk about on social networks, in addition to performing many of her greatest hits, such as Umbrella, Work y Diamonds.
However, Despite the massiveness and success of the show, Rihanna did not receive any payment for her show.
Many think that the National Football League (NFL) has a big budget for the artists they invite to perform during halftime, however, the reality is that no one receives a remuneration.
“We don’t pay artists. We cover expenses and production costs”Joanna Hunter, an NFL spokeswoman, told Forbes in an interview in 2016.
Along these lines, Brian McCarthy, vice president of communications for the NFL, confirmed to People magazine that they are paid the “union scale”, which is a minimum wage guaranteed by collective agreement, but that all costs associated with the show are covered. for them.
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The “payment” of appearing in the Super Bowl would be externalso to speak, because the exposure to millions of people is a great opportunity to promote your albums or songs, since, indisputably, it generates traffic, either for your next tours or projects.
In the case of Rihanna, her halftime show was seen by 118.7 million people, making it the second most watched Super Bowl in history.. And, on the occasion, the artist took advantage of promoting her brand Fenty Beauty: in one of her choreography moments, she touched up her makeup using a compact and lipstick from her line.
This way, appearing in the Super Bowl also increases the following on social networks and even the number of reproductions on music platformslike Spotify.
In 2020, after Shakira’s halftime with Jennifer López, Spotify reported that the first artist’s views increased by 230%, while the second’s increased by 335%.
