The new five-year agreement covers 45 markets with exclusive access in 42 territories. It also includes live broadcast rights and highlights, with every match on every court available on Discovery+ and in the application Eurosport, in addition to live television coverage during the tournament on Eurosport 1 y 2replica Rapid TV News
The markets, including the Nordic ones, will also have the option of showing the best matches on the free-to-air channels of Warner Bros. Discoveryfurther expanding the scope of the tournament.
‘As the undisputed ‘home of tennis’, our brand is synonymous with the sport. Over the past 25 years, we’ve brought fans some of the most memorable moments in sports history. US Openwhile we have steadily increased the audience for the tournament across Europe,’ said Trojan PaillotVice President of Sports Rights Acquisitions and Syndication of Warner Bros. Discovery Europe.
‘As a trusted partner of the USTA, we have developed a proven strategy to leverage the full scale of our channels and platforms to deliver coverage to the widest possible audience. This, combined with our unrivaled tennis expertise, technology and storytelling capabilities, means we offer fans a deeper and more engaging viewing experience year after year. We look forward to further expanding our relationship with this historic tournament so that we can unleash the power of tennis for viewers in all of our markets to enjoy.’
The news comes after Warner Bros. Discovery set record audiences in many major markets after the US Open 2022. This includes the best streaming performance ever on its digital platforms, doubling its audience year over year in discovery+, and securing the highest audience ever on Eurosport 2 with the channel dedicated to projecting the coverage of locally relevant stars in each market.
Warner Bros. Discovery claims to broadcast more tennis matches live than any other sports network, with more than 720 hours of live tennis per year across all platforms, including coverage of every Grand Slam, season ATP in 10 markets, the Making Cup and all Olympic tennis matches.
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