This weekend, French basketball fans are spoiled with the Leaders Cup LNB and the NBA All Star 2023.
Organized at the Arena Saint-Étienne Métropole (Saint-Chamond) for the first time, the tournament should attract crowds to a new 4,200-seat enclosure.
On the communication side, the National Basketball League gave carte blanche to the Clutch agency to promote the Leaders Cup.
Result ? A campaign that features George Eddy, “the most French of Americans”. The opportunity for the LNB to position the Leaders Cup as “the basketball event that Americans envy us…”, with a touch of the second degree.
The Leaders Cup 2023 is broadcast in full on the L’Equipe channel and the final will also be co-broadcast on beIN SPORTS. « All eyes on Saint-Chamond ! ».
The tournament opposes the first 8 of Betclic Elite at the end of the first leg (+final of the Leaders Cup PRO B).
GOOD PLAN : Thanks to our site, benefit from 50€ offered on CANAL+ subscription offers (Canal+, beIN SPORTS, Eurosport…) go here to enjoy it
???????? The #LeadersCup is to be followed live, from today and all this weekend, on L’Équipe live and on @lachainelequipe !
Who do you think will win the trophy?#lequipeBASKET @LNBofficiel pic.twitter.com/rSXnqQZKkP
— THE TEAM (@theteam) February 17, 2023
