The Gazette | Super Bowl had the most expensive commercial in history, audience of millions and Rihanna

Match that decides the champion of the NFL (National Football League) is much more than a game. Super Bowl LVII was one of the most anticipated sporting events in the world

Kansas City Chiefs beat Philadelphia Eagles to become Superbow LVII champions. (Kansas City Chiefs/Social Media)

Published on February 13, 2023 at 7:19 pm

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The Kansas City Chiefs are the champions of Super Bowl LVII. The title came after the victory over the Philadelphia Eagles by 38 to 35. The match was balanced from start to finish, but Patrick Mahomes’ team won and won its third title.

The Superbowl is always a big event, surrounded by a lot of anticipation, either for the match or for the halftime show. Therefore, we decided to gather some curiosities about one of the biggest sporting events on the planet.

Most expensive commercial break

$7 MILLION

30 second ad price

The value of an ad insert during the Superbowl can be steep. Ads that run during the broadcast can reach the value of 7 million dollars (about R$ 36.4 million) for just 30 seconds.

The high value of commercial insertions has a reason. The American Football Final is watched by millions of people every year. This year, in the US alone, an average of over 120 million people followed the match live on their TV screen. Numbers that make the event one of the most watched in the world of sports.

The Dallas Cowboys are the most valuable team in the NFL, valued at close to $8 billion.
The Dallas Cowboys are the NFL’s most valuable team, valued at around $8 billion. (Dallas Cowboys/Social Media)

American football teams have a high market value. According to Forbes magazine, the Philadelphia Eagles and Kansas City Chiefs together are worth about $8 billion. This puts both clubs on the list of the most valuable sports teams in the world.

Anyone who wants to watch the Superbowl once in their lives will have to pay a high price when buying a ticket. The average ticket price for the match was costing around US$8,837 (approximately R$45,000). The ticket to see the game on the edge of the field can cost 41,523 dollars (approximately R$ 214 thousand)

Rihanna returns to the stage for the 2023 Super Bowl halftime show and sings hits like
Rihanna returns to the stage for the 2023 Super Bowl halftime show and sings hits like “Diamonds”. (Instagram/@nfl)

One of the biggest attractions of the American football final, in addition to the match, is the Halftime Show. Every year, a high-profile artist performs during halftime, for about 15 minutes. However, it was not always like this.

In the 1960s, intervals were conducted by university bands from the vicinity of the match. The first big stage was set up only in 1982, when the current format began to be designed. But it was in 1993 that everything changed: Michael Jackson performed at halftime with an epic show. From there, all artists want to perform at the Superbowl halftime, due to the high visibility and prestige.

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