El Super Bowl it is much more than a sporting event. Every year, everything that surrounds the final game of the NFL becomes news: from the halftime ‘show’, which this year will star Rihannato the ads that liven up the most expensive commercial breaks on television.
Big brands create exclusive ‘spots’ for the most important day of the calendar for any American publicist and the search for ‘virality’ generates a real competition to see who does the Most Memorable, Emotional, Fun, and Original Advertisement.
The best Superbowl commercial: Serena Williams, Canelo Álvarez, Tony Romo… and beer!
Count on great actors, athletes or singers It is one of the great claims and in this regard, the most outstanding announcement of this 2023 is that of the beer brand Michelob Ultrawith the tennis player Serena Williams Leading an all-star cast.
The player with the most Grand Slams in history stars alongside the actor Brian Cox (Succession), a great parody of the movie ‘Caddieshack’ (translated as ‘The crazy club’ in Spain) in which numerous stars from the world of sports make funny cameos: from Jimmy Butler a Saul ‘Canelo’ Alvarez going through the ex-quarterback Tony Romothe soccer player Alex Morgan or the basketball player Share Ogwumike.
