SPORTTOTAL AG
Cologne (ots)
SPORTTOTAL AG, (ISIN DE000A1EMG56 / WKN A1EMG5), which specializes in automated live sports streaming based on artificial intelligence (AI), is using T-Mobile technology, the most powerful 5G network in the world USA, open up the US market. In the medium term, SPORTTOTAL expects operating income in the mid double-digit million range. SPORTTOTAL founded STAIDIUM US Inc. for this purpose, which will in future be managed by Global Sports Platforms (GSP), Dallas/Texas (USA), and the experienced managers David Cochran and Kevin McLaughlin. The company builds on the SPORTTOTAL experience from 35,000 live events in Europe. In the USA, STAIDIUM will initially start with ice hockey and then be installed in a large number of basketball, volleyball, soccer, baseball and football stadiums in order to mediatize junior and professional leagues and to monetize them with subscription models tailored to the respective target group. STAIDIUM will also create highlight clips of every game and player, edited using artificial intelligence, as well as provide real-time statistics, analytics and player profiles, allowing athletes, coaches and scouts to easily track and measure individual performance .
Fully automated cameras and AI create streaming videos in real time
The platform STAIDIUM will deploy SPORTTOTAL’s fully automated cameras at sports venues across the US, utilizing SPORTTOTAL’s proprietary artificial intelligence (AI) software. With the help of AI, the SPORTTOTAL cameras are able to follow the game fully automatically, create and analyze the video in real time and display graphics and statistical information.
US-wide partnership with T-Mobile US 5G network
To ensure that STAIDIUM can broadcast from ice rinks, gymnasiums and playing fields across the country, the company will use T-Mobile’s 5G network – the largest, fastest and most reliable 5G network in the United States. With T-Mobile’s 5G technology, STAIDIUM to be able to deliver a high quality live stream from almost any venue where the cameras are located. The company is thus using the same technology as in Germany, where SPORTTOTAL has set up a nationwide streaming service with Deutsche Telekom. In addition, SPORTTOTAL AG is active with its media house “FORTY10” operated by Deutsche Telekom with linear TV channels and has just successfully broadcast the FIFA World Cup for MagentaTV.
Experience from 35,000 live events
Mit STAIDIUM will enable fans, families, friends, coaches and scouts to watch live or on-demand professionally edited sports coverage from across the United States. STAIDIUM plans to deploy cameras in US sports venues at all levels – from youth to professionals. STAIDIUM will build on the growth SPORTTOTAL has experienced in Europe. SPORTTOTAL has streamed more than 35,000 live events there and holds the broadcasting rights for more than 200 competitions.
STAIDIUM will start with its own app in spring
STAIDIUM will be available later this spring as a standalone app for iOS, Android and most smart TVs. Customers can choose between seasonal subscriptions or pay-per-view options – with additional analysis functions for coaches, scouts and individual players. Pricing will be announced at a later date.
Peter Lauterbach, CEO of SPORTTOTAL AG: “The expertise of David Cochran and Kevin McLaughlin makes it much easier for us to enter the highly competitive US market. In combination with our partners from Deutsche Telekom and the 5G network from T-Mobile US, STAIDIUM will be available to sports fans, scouts and coaches in bringing a whole new streaming experience to the US.”
David Cochran, Managing Director, STAIDIUM/GSP: “I’m really looking forward to working with the team on the live streaming business of STAIbuild DIUM in the USA. After extensive market research, we decided on SPORTTOTAL’s fully automatic camera as the best product for live streaming of sports events on the market. First we will introduce the product to the ice hockey market. Other sports will follow shortly. The potential for developing a streaming platform for live sporting events is also immense in the US.”
Kevin McLaughlin, Chief Development Officer, STAIDIUM/GSP: “With SPORTTOTAL’s technology, athletes, coaches, clubs, leagues, facilities, fans and parents will now have state-of-the-art technology. SPORTTOTAL with its 40+ years of international experience, its industry-leading cameras and its uniquely sophisticated integrated AI technology as well as T- Mobile with the largest 5G network in the country makes STAIDIUM the most modern and innovative sports streaming and solutions platform available today.”
Lloyd Ney, owner, Ice Zone (St. Louis, Missouri): “STAIDIUM has created a platform that will provide a premium experience for spectators, athletes and coaches. Through the use of next-generation AI and integrated 5G network technology, STAIDIUM is changing sports streaming in the North American market. Ice Zone will feature the STAIDIUM team are collaborating on a pilot project to create the best streaming experience for customers.”
About SPORTTOTAL AG/STAIDIUM INC:
SPORTTOTAL AG (ISIN: DE000A1EMG56), headquartered in Cologne, is a technology and media company on a growth course in the rapidly scalable digital business with streaming platforms in the high-margin international project business and in the live event business. Founded in 1979, the company operates sporttotal.tv, a fast-growing portal for online sports videos and live streaming. The company equips sports clubs with self-developed camera technology, which enables sports events to be broadcast live on sporttotal.tv in high quality and fully automatically. The service portfolio of SPORTTOTAL AG also includes the technical equipment of racetracks and sports facilities as well as the production and marketing of sports events such as the ADAC TOTAL 24-hour race on the Nürburgring. In addition, SPORTTOTAL AG is active with its media house “FORTY10” operated by Deutsche Telekom with linear TV channels and has just successfully broadcast the FIFA World Cup for MagentaTV.
About Global Sports Platforms:
Based in Dallas, Texas, Global Sports Platforms develops sports management software platforms and video delivery solutions focused on the development of athletes from youth to professional level.
Press contact:
SPORTTOTAL AG
Am Coloneum 2
50829 Köln
www.sporttotal.com
Tel: +49 (0) 221_7 88 77_ 0
Fax: +49 (0) 221_7 88 77_ 199
[email protected]
Original content from: SPORTTOTAL AG, transmitted by news aktuell
:quality(85)/cloudfront-us-east-1.images.arcpublishing.com/infobae/USPPROYUXFBYXMNRZTZOMELXBA.jpg?fit=300%2C300&ssl=1)
