An important element that we cannot underestimate of the cobranding The brand is the one that warns us of the success in the design of the products.
Brand Financecuriously values the Nike as the most powerful brand within the apparel.
The luxury market, which diversified into categories such as high-cost footwear, found a success in the alliance with sports brands. marketing.
Luxury tennis shoes have established themselves as a very successful category in sales within the apparel and the alliance of reeboks con Margiela proves it.
This collaboration is an antecedent of how important cobranding becomes in fashion design, where one element is common and that is the recognition capacity that these brands achieve when they carry out alliances of this type.
The result of uniting both brands is the Classic Leather Tabi Nylonwhich comes in “White” and “Black” colors, as a less loaded version of the duo in design Classic Leather Tabi, which debuted in 2020, which has been relaunched on several occasions. The footwear is distinguished by its monochrome tones, which are exalted with light brown and black suede; as well as nylon inserts, a tongue where the logo of both brands appears and an EVA support sole. This shoe goes on sale on December 9 at a price of $350, about seven thousand pesos, approximately.
The Maison Margiela x Reebok Classic Leather Tabi returns in two nylon-constructed colorways pic.twitter.com/q4IO6CZEA7
— Sneaker News (@SneakerNews) December 2, 2022
We cannot lose sight of the fact that when building a brand of apparelVarious elements play in favor of these products, such as design, which undoubtedly plays a relevant role in the market, especially when communication strategies have been defined that start from consumer identification with categories such as luxury footwear. .
Within projections carried out internationally, it is reported by platforms such as Statesmanthat revenues in the luxury market will reach 25 billion dollars by 2023, which represents a six percent increase in market value.
That six percent is a devastating indicator, as it warns us that consumer interest in this expensive category is growing and not only that, it is becoming a benchmark in the fashion market, where design seeks to consolidate itself with strategy.
The hits in marketing They grow more and more and there are elements that, when followed, give us an idea of what prevails in the market and not only that, they patent how important consumption becomes and the ability to understand what is of interest in marketing, especially when it arrives. time to demonstrate the sales value of a product.
From this commercial capacity, very important sales lines have been defined. For example, within luxury, a category of products has been consolidated, such as high-cost tennis shoes, leather accessories, and clothing.
Each of these sales lines has trends to follow, as happened with Balenciagawhose criminal strategy that was carried out by children placed the brand in the eye of the media hurricane, where various personalities who have burned their brand products or have thrown these accessories in the trash, have contrasted with brand ambassadors such as Kim Kardashianwho has not ruled on the unfortunate campaign of the fashion brand, which is part of Grupo DryAlthough her relationship with brands has never led her to question their mistakes, let’s remember that this same personality became an ambassador for Dolce and Gabbana, a brand that mocked the Chinese consumer, exalting stigmas about this community both in statements by the owners of the brand, as in a campaign where this population was ridiculed.
