To drink or not to drink, that is the question. If Shakespeare raised his head -and he had had to go through the pandemic- perhaps now he would be considering this: Should the human being indulge in the enjoyment of a drink with his friends or stand firm to assume his responsibilities? (all this read with the voice of an overacted actor, of course).
Well, the answer is that the two things are compatible. The arrival of Ballantine’s Light allows you to combine enjoying a drink and moving forward with planned plans. The key is that Ballantine’s Light has half the alcohol and half the calories: a definite argument.
This avoids the torment of having to decide between “having one” or continuing with the agenda after a meal, an after-dinner meal or a conference session. after workwhether it’s about doing cycle for an hour in the gym, go see the family and keep the type or get into a work video call with clear ideas. Yes you can (with everything).
The trend: fewer drinks and less alcohol
The time has changed. Every time we drink less, but of more quality. A research company study online Toluna shows that 60% of the Spanish surveyed like non-alcoholic or low-calorie drinks. In addition, we do it in time slots that are not suitable for night owls. According to him Study on the Impact of Covid-19 on Leisure Venues and their Recovery Perspectives, which collects responses from more than 700 nightclubs, cocktail bars and concert halls, tardeo is here to stay. And if there is an afternoon, there are drinks (preferably low alcohol, as we have already seen). Ballantines’s Light is the distillate that best reflects these new consumer trends, a drink adapted to the times in which we have had to live.
There will be no shortage here of the friend who, beer in hand, will raise his eyebrows saying that “yes, okay, but distillates make you fat a lot…”. Nothing better than getting to do the math to convince him otherwise. A glass of Ballantine’s Light with a soft drink like a Coca-Cola Zero, for example, stays at just over 55 calories, a third of the 161 that a third or a can of beer provides.. It is also below the 75 calories on average that a glass of wine has and the 110 that a cocktail with a normal distillate plus a soft drink has. light. The numbers don’t lie.
But best of all is that Ballantine’s Light It is still a member of the Ballantine’s family with all that that implies. His character and personality remain. Its color is a subtle golden and attractive amber. The aroma is light and fruity, with notes of green apples, honey, orange and subtle hints of milk chocolate. When trying it, it already shows itself in all its complexity. Sweet and spicy initial notes of orange zest and pink grapefruit appear, followed by ripe pear and a hint of hazelnut. The finishing touch is its incredibly smooth sweet-citrus finish. That’s where half the alcohol makes the difference.
A drink like Ballantine’s Light is not the result of chance or chance, but the product of painstaking work by the team of mixers. “The result of our work is a low-alcohol expression that is full of flavor and unmistakably Ballantine’s.. It cements our belief that there is no wrong way to enjoy Ballantine’s,” explains Sandy Hyslop, Master Distiller Of the brand.
The magic formula for that drink that we used to give up on is simple: a glass with a lot of ice, 60 milliliters of Ballantine’s Light, 200 milliliters of the mixture that each one prefers and a lime wedge as a final touch. A drink to prolong that meal, that after-dinner meal or that afternoon without having to give up any plan that awaits later. The finishing touch will come if, in addition, we manage to win the tennis match, succeed at the work dinner or become the king of that meeting with cousins and brothers-in-law. A toast to plans that go well.
