In search of new markets and to reposition itself globally, the streaming tank
of Netflix intends to keep the live broadcasts of the professional tennis circuit,
so he entered into negotiations to take away the rights to ESPN.
Initially, the platform had ruled out investing in high-impact sporting events
for a matter of costs, but the possibility gained momentum again after seeing the
high numbers of audiences that tennis documentaries have and in the search for
new markets, due to the bad data of the company in the last quarter.
At the moment, Netflix’s bid is focused on Europe where it intends to broadcast
live and direct the matches of the women’s circuit of the WTA, especially those that are
They will play in the UK. While it remains on the lookout for the rights of the
ATP men’s tournaments, something that he had previously banished, but that he takes again
impulse.
It is not the platform’s first foray into racket sport, because the
link with the ATP and WTA and with the organizers of the four Grand Slams comes from
beginning of the year when an agreement was signed to carry out a certain amount of
docuseries, just as he did with Formula 1 in Drive to Survive.
The streaming company, as a commercial strategy to add subscribers, intends to
enter the world of live sports like its competitors and although not yet
no agreement was finalized, in addition to tennis, is in negotiations to broadcast live the
cycling and the world surf league.
Among the tech giants that took the lead are: Apple TV which has
agreements with the Major Leagues and the MLS, while Star Plus transmits the NHL and the PGA
Tour. Amazon Prime has rights to the NFL and the Europa League, while HBO Max has them.
of Champions Live.
The digital battle in sports to win the rights of the major leagues advances to
leaps and bounds, so live and direct broadcasts of any discipline are going
way through subscriptions and paying extra to enjoy them. The truth is,
For now, for those who want to watch tennis on the professional circuit, it is enough to have the cable and
pay the current subscription, without extra payments.
