Dhe future can come. At the final stage of a sporting year that brought many results that will remain etched in the memory as fond memories, those in charge at Eintracht Frankfurt are looking ahead to what needs to be done to help Frankfurt compete with the to arm the competition well. This includes the early contract extension with main sponsor Indeed, which was announced on Tuesday.
The American company – with whom the collaboration began in 2017, which was then continued in August 2019 before the deadlines until summer 2023 – reached an agreement with the club to continue the commitment again until mid-2026 One of the industry leaders in digital job placement, will remain Eintracht’s most important business partner. Most recently, according to information from the FAZ, Indeed transferred a basic sum of 6.7 million euros per annum, which grew to around eight million euros as a result of success bonuses.
Indeed’s commitment extends to the club in all its facets, so that in addition to the Bundesliga professionals under the direction of Oliver Glasner, the women’s team, the young people in the youth training center in Riederwald and all other members in the 52 departments and sports of the club get supported; No official information was given on the scope of the future payments, they are said to total around 30 million euros – with bonuses for special results can again increase the proceeds.
In a “good, upscale international environment”
Axel Hellmann, spokesman for the board, described the business deal as a “valuable” investment that, in terms of its size, can be placed in a “good, upscale international environment”. He called the connection with Indeed a “best-practice partnership” that is perceived by all parties as “a paragon of success”. The “extraordinary” acceptance among the fans, with whom Indeed scored “on questions of attitude” and through its socio-political orientation, is important for him. “Eintracht and Indeed are on the same wavelength,” said Hellmann.
Not only was the commercial aspect of the agreement worth emphasizing for him, but it was important for him to stress that Eintracht and Indeed were linked by a related “value system”. The fact that in the new season the women’s jersey breasts will also be flocked with the lettering of the company, which was once founded in Texas (and has its German headquarters in Düsseldorf), is an expression of the mutual conviction that the merger should “take it to a new level”. Frank Hensgens said.
XXL cooperation: Eintracht board spokesman Axel Hellmann (left) and the managing director of Indeed Germany, Frank Hensgens.
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Image: dpa
The managing director of Indeed Germany called the alliance with Hessen a “great success story”. The aim of making one’s own intentions better known nationally by advertising with Eintracht succeeded in record time. Through the many European Cup appearances, Indeed has also been able to achieve an “incredible international reach”.
For Hensgens, the support of the women who lose their long-standing shirt sponsor in Lotto Hessen through an “amicable solution” (Hellmann) is a groundbreaking decision: “There’s a lot more to come.” Promote sports department. The visibility of “everyone” who pursues their passion under the Eintracht umbrella should be promoted even more, said Hensgens the day before the last home game of the year against TSG Hoffenheim (8:30 p.m., in the FAZ live ticker for the Bundesliga and at DAZN). In the duel with the Kraichgauers, in which Eintracht wants to consolidate their promising position in the table, three more points are at stake, with which the result can be improved to 26 points. “It’s not over yet,” Glasner said. With the exception of the guest block, the stadium should be sold out.
Martin Hinteregger is also returning as a visitor: the 29-year-old Austrian, who announced his retirement in June, will be officially dismissed. Hellmann expects an “emotional eruption” in the arena before kick-off, which should deliver a through ball to let Eintracht reach their performance limits again. As far as the long-term perspectives are concerned, the growth fantasies will also depend on what the Frankfurters do with the fresh money. Hellmann spoke of the fact that the club now has an “economic security” that is not commonplace in the Bundesliga due to the consequences of the pandemic that have not been fully processed. A “basis for further training” has been created. It sounded like an order to the team and coach formulated between the lines.
