The patron of Napoli Aurelio De Laurentiis is becoming more and more serious with the project to tie in Italy Apple tv to the rights of A league of football. After the meeting in Naples with the Apple administrator Tim Cookawarded at the end of September an honorary degree from the Federico II University, De Laurentiis is cultivating the dream of creating a synergy between Serie A and the Cupertino giant.
The US company – recalls Il Sole 24 Ore – since last year has started investing in sports TV rights to feed its streaming platform. Apple has inked $ 4.2 billion deals for 7 years with Major League Baseball (MLN) and by 2.5 billion for 10 years with the Major League Soccer (MLS, the top football league in the USA).
With the latter, the foundations have been laid for an industrial synergy to make the matches of the North American championship visible on all Apple devices anywhere in the world. A model that would lend itself especially well to the management of international rights. Also for this reason the patron of Napoli, in harmony with the number one of Lazio, Claudio Lotitorejected the proposals of the funds to the sender.
The discussions between the clubs in any case go on. On 21 October it will be discussed once again in the assembly. For many the deadline of December 16, when the deadline for pay taxes and contributions in 2022 hitherto suspended due to the Covid emergency, it could exacerbate the liquidity problems (at stake there is a debt of about one billion to be paid).
