Seven years after buying a vineyard in his hometown, Belgrade, Novak Djokovic launched his own wine brand on October 19 with his uncle, Goran. The man with 21 Grand Slam titles presented the Djokovic Chardonnay 2020 and Djokovic Syrah 2020 wines. He will soon be selling 40,000 bottles.
While some consider it a little immoral for a sports great to ‘promote’ alcohol, the Serbian legend’s uncle responded to the accusations for The Pavlovic Today.
“We have created a great brand, but more importantly, we have good quality wine (…) Novak does not promote alcohol. Wine is different. It’s not hard liquor. In fact, it’s in the Bible. Wine is sacred”said Goran Djokovic.
Published on Saturday, October 22, 2022 at 6:14 PM
