The new season and new highlights, the 2022-2023 NBA season will not only provide fans with a feast for the eyes, but also a good opportunity for content creators to grow and gain profits. As the first content creation media partner of NBA China, Kuaishou will provide cash rewards and tens of millions of traffic to encourage more creators to express and share their love for basketball, on the basis of opening the exclusive content creation backend for creators. Works provide more opportunities for monetization and commercialization.
Fan growth and monetization are the two major “stumbling blocks” for creators to grow up. Among them, “realization of works” is the key to determining whether many creators can continue to create and form a virtuous circle. Last season, NBA Second Creation opened cash incentives for the first time, and authorized second creators to sign up. In the new season, Kuaishou has formulated different support programs for new authors, top creators and creators in the whole basketball field to help creators reduce their worries.
Specifically, Kuaishou will launch the “Basketball Rookie Cold Start Tour” event for new authors. During the event from October 19th to April 18th, users can get a Rookie traffic support package, creators who have broken through 10,000 fans can also receive large traffic coupons.
Based on the demand of top creators for high-quality content, Kuaishou will launch benchmark account support, and help potential creators with 100w+ fans and distinctive content characteristics to continue to grow through targeted subsidies, activities and production promotion mechanisms.
At the same time, Kuaishou also launched the NBA Creation Camp – “Bounty Program” for all basketball creators. The first phase of the “Bounty Program” will be launched from October 17th to November 20th, with three major cash prize pools including “Breakout Prize Pool”, “High-Quality Prize Pool” and “Industry Production Prize Pool” and the “Sunshine Prize Pool”. Ten thousand traffic pool, creators do not need to register, they can participate by posting NBA-related videos with the topic #NBA Creation Camp. The official will review the works from the aspects of video quality, like rate, interaction rate, etc. You can get cash or flow coupon rewards corresponding to the playback level, and you can get a maximum of 10,000 yuan! However, it should be noted that a single work can only participate in the settlement of one prize pool, but multiple works by a single author can settle multiple prize pools.
The concept of “play fast and watch interesting NBA” is taking root in the hearts of the people. In the last season, Kuaishou, as the official short video platform of the NBA and the video content creation community, handed over an excellent “first show answer sheet”: the platform-related videos have a total of 64 billion broadcasts, a total interaction of 3.1 billion, and the NBA’s official account matrix has increased by over 2100 10,000, the total number of fans of #NBACreationCamp has exceeded 75 million… On the field, the major teams compete fiercely for trophies; off the field, the majority of fans may connect with the stars in close-range live broadcasts, or shoot with specific magical expressions The home team’s dress-up show, or chatting with well-known commentators and grass-roots celebrities about the game’s views. The second NBA creation with diverse contents and forms not only makes the fans continue to improve the fun of real-time chasing games, but also allows the creators to continuously release their creative inspiration and creative potential.
Through continuous content development, Kuaishou is becoming a new channel for many basketball fans to express themselves. In the future, Kuaishou will further expand and deepen the breadth and thickness of basketball content, attract more creators to join the virtuous circle of “high-quality content – rich traffic – diversified monetization”, and continue to inject vitality into the dissemination of sports content and the development of IP.
