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Speaking at the ceremony, Hidayet Türkoğlu announced that Turkey Insurance will be the title sponsor of the Basketball Super League, which is shown among the best leagues in Europe, for three years. Speaking at the ceremony, Atilla Benli stated that the bond between Türkiye Sigorta’s corporate culture and Turkish basketball reflects a similar spirit and said, “As Türkiye Sigorta, we set out with the goal of reaching 84 million. Now, in parallel with our name sponsorship, we are excited to be able to reflect the trust we have woven into our Turkish Basketball Super League.”
