September 14, 2022
Developed with the objective of presenting the different forms of application of sports marketing in football clubs, the platform Go Up Footballin partnership with the executive João Henrique Areiasdeveloped the online content “Master in Sports Management and Marketing”.
The content addresses issues about the functioning of the sports industry, players, processes of sports entities, development of management models that generate results, ways of marketing projects and sponsorships and tips on how to create networking, undertake and work in football.
Instrutor Go Up Football
Born in Rio de Janeiro, João Henrique Areiasbecame a partner and advisor to the Clube Regatas do Flamengo and six times he served as director in the marketing, Olympic sports and football departments.
John worked for 13 years already IBM, a company that considers its university. There, he acquired extensive experience and knowledge in the areas of sales, marketing and communication. With the last charge the event and promotion management.
In 1987, he began his career in the sport, as Vice President of Marketing at Flamengo voluntarily and later became marketing director. In 2013 it became business director of Arena Gremiowhere he was responsible for the marketing, commercial and communication areas.
Also read: Go Up Football offers course “Marketing and the Challenge of Generating New Business”
For additional information and registration, visit the website of Go Up Football.
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