TCL, one of the world’s leading consumer electronics players, in partnership with FIBA, the International Basketball Federation, continues to innovate to deliver engaging and memorable experiences for players as well as fans during FIBA’s flagship European competition, EuroBasket 2022.
TCL recognizes the unifying power of sport and that special connection that brings greatness and success to players, fans and the sporting community. Aligning with its “Inspire Greatness” ambition and vision, TCL wishes to offer an ecosystem accessible to all, driving action, creation and development thanks to surprising and intelligent products.
The partnership with FIBA is strengthened for four more years, following an initial global partnership signed in 2018 and will continue until December 31, 2023. This new expanded agreement includes commercial rights for all FIBA competitions; including Men’s and Women’s Olympic Qualifying Tournaments, Men’s and Women’s FIBA Continental Cups, FIBA Youth World Cups, FIBA Women’s Basketball World Cup 2022 and FIBA Showcase Event: the FIBA Basketball World Cup in 2023.
The specific rights for these events include premium visibility of TCL on the field and during the distinction of the best player of the match: “TCL Player of the Game”. TCL is thus continuing its contribution to this unmissable sporting event that spans across Europe and the world.
