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River Plate is renewed, and not only because of the works it is carrying out in the stadium Monumental. From the hand of Adidasthe German company that has been dressing it for more than 4 decades, the Núñez club presented in society the images of his new starting shirt for the rest of the season. The official debut will take place this Saturday, when those led by Marcelo Gallardo host Newell’s Old Boys as part of the 13th round of the Professional League.
The new shirt shows a modern application of the red band, achieving an original design that combines past, present and future. Another highlight is the inclusion of the new shield of the institution. The brand with the three stripes also opted for a polo-style collar, inspired by the iconic River shirts of the ’90s.
The institutional slogan “Greatness” will also remain present, which appears on the back of the neck. This new shirt was presented under the new motto “De River de Corazón”which conveys the unalterable and indisputable feeling that River fans have for their team.
It is worth noting that after three years of Turkish Airlines, Turkey’s national airline based in Istanbul, will wear a new sponsor in the center of his shirt. This is the Spanish company Codere, which was already in the sleeves of the millionaire group’s shirt for a year, after paying 2 million dollars. Since then, and for the next three years, it will occupy a central place in the “sacred mantle”.
The gaming operator has promised to disburse about 3.5 million (plus VAT) of US currency per year until the end of the link, which will be in August 2025. Another important fact is that this amount may be even higher based on the different sporting achievements achieved by the group commanded by Marcelo Gallardo. The maximum prizes stipulated are 1.4 million dollars per year.
Assist Card, the company belonging to the STARR Companies group dedicated to comprehensive traveler assistance, will appear on the sleeves. He signed a bond until December 31, 2023 (18 months), for which he will pay almost 4 million dollars.
In line with the brand’s constant support for women’s football and diversity, the official launch video and photos were made with the participation of players Martina del Trecco, Sofía Domínguez, Agostina Holzheier and Giuliana González Ranzuglia. Agustín Palavecino, Esequiel Barco and Santiago Simón also appear.
The new shirt will go on sale today exclusively on the official Adidas website for adiClub members and in the River Store. In the next few days it will also be available in the main sports stores throughout the country.
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