At the dawn of yet another season supporting talented basketball players, amateurs and professionals alike, PUMA HOOPS has risen higher than anyone had expected.
The #PUMAFAM has grown, the strategies have become more ambitious, the products more technical and the baskets more daring. Continuing its rise to greater heights, PUMA HOOPS continues to elevate the game, and today introduces the PUMA RISE NITRO. A new model of basketball shoe, evolution and logical continuation of the NITRO FUSION, a real best-seller of the brand designed for performance at the highest level. This new proposal from the feline brand notably incorporates PUMA’s innovative NITRO technology: a high-performance foam, directly imported from the brand’s running products and which improves responsiveness, cushioning and lightness for effortless running. Its new engineered mesh design and multi-zone seamless upper offer lightweight support, breathability and improved comfort. The PWRTAPE, strategically placed in the forefoot, provides targeted reinforcement for increased stability. Finally, a PWR TAPE HEEL REINFORCEMENT guarantees better ankle support during lateral movements. All of these court-specific technologies are offered in a fashionable design, with vibrant pops of color combined to recreate the iconic PUMA stripe.
“Get ready to step up a gear on all fronts. It’s time to rise and shine!”
THE FEATURES OF THE PUMA RISE NITRO
FLEXIBILITY: The NITRO foam integrated into the midsole offers maximum responsiveness and comfort while remaining lightweight. It is perfectly suited for explosive point guards.
ENERGY: PROPLATE: The innovative asymmetrical plate acts as a lever for powerful energy transfer with every movement or rapid change of direction.
SUPPORT: PWRTAPE: Targeted reinforcement for superior support and allows for optimal stability during repeated cuts and jumps.
GRIP: Non-slip rubber compound on the entire surface for durability and increased traction.
Find the PUMA RISE NITRO today at PUMA basketball specialist retailers and soon on PUMA.COM.
About PUMA
PUMA is one of the leading brands in sportswear, present in design, accessories as well as sports supplies and equipment. For more than 70 years, the Puma brand has consistently pushed the boundaries of sport and culture by crafting products as fast as possible for the world’s fastest athletes. The brand is based on performance with inspiration from various sports fields such as Football, Basketball, Golf and Motorsport. In symbiosis with famous designers, the brand is committed to integrating sports codes into urban culture and fashion. The PUMA group owns the Puma, Cobra Golf and Stichd brands. The company distributes its products in more than 120 countries, with more than 14,000 employees worldwide, based at international headquarters in Herzogenaurach, Germany.
For more information, visit the website http://www.puma.com
