Today they become three, like the points obtained from the best of shots, the years they see UNAHOTELS alongside Pallacanestro Reggiana as Main Sponsor. After two years of success lived together, the Gruppo UNA brand will also be the protagonistfor the 2022-2023 season on the uniforms of the UNAHOTELS Reggio Emilia both on the occasion of the matches of the national championship of Serie A Basketball Leagueboth in the course of Basketball Champions League European. The sponsorship also includes the teams of the youth sector, which have always been the flagship of Reggiana Basketball.
“Today our commitment alongside the red and white club and the bond with a great team sport, bearer of very important values for Gruppo UNA and Unipol, is even more profound. This partnership is the starting point of an ever wider path in the national sports scene, where starting from the historical affinity with the world of basketball, UNAHOTELS has established itself as a Hospitality Partner of reference for Italian sport and the most important events – comments Giorgio MarchegianiCEO of Gruppo UNA, who continues explaining how “Coming from two extremely difficult years for the tourism-hotel market, investing important resources to support an excellent sports club such as Pallacanestro Reggiana confirms the solidity, leadership, attachment to the values of sport and the foresight of Gruppo UNA and of its shareholders “.
The vocation of UNAHOTELS towards Italian basketball is sanctioned not only by the historic and significant presence of its hotels in key cities of this sport – such as Milan, Varese, Bologna, Venice – which have made it hospitality reference for national basketball, but also from a sharing of common values, such as ambition, tenacity and passion, which have always been part of that sporting ethic also embraced by Pallacanestro Reggiana. In this context, the collaboration with the red and white club is renewed, whose colors have been among the professionals since 1982, such as Main Sponsor 2022/23 of the team UNAHOTELS Reggio Emilia.
“The renewal of the collaboration with Pallacanestro Reggiana for the third consecutive year expresses the profound harmony that has been established in the two years spent together; a splendid relationship strengthened also by great sporting satisfactions, arrived both in Italy and in Europe. All this fits perfectly into the corporate strategy of Gruppo UNA, which sees increasingly consolidated synergies with Italian sport and its excellence “- comments Fabrizio GaggioGeneral Manager of the UNA Group.
The collaboration with Pallacanestro Reggiana gives further impetus to a series of important sports partnerships of which the UNAHOTELS brand was the protagonist in the course of 2022, testifying to the deep bond of Gruppo UNA with the territory, Italy and the authentic values of sport. In June UNAHOTELS was Hospitality Partner of second edition of the Frecciarossa Milano Jumping Cupthe event dedicated to the equestrian world that for three days animated the historic Snai San Siro Hippodrome in Milan.
In March and April UNAHOTELS was alongside the world of international running Hospitality Partner of the two most important Italian marathons, respectively l’Acea Run Rome The Marathonthe Rome Marathon, and the Telepass Milano Marathonthe Milanese marathon which this year celebrated its twentieth anniversary.
In the same period, the flagship hotel of Gruppo UNA Milano Verticale | UNA Esventure was a partner for the second time Milan-Sanremo Cupthe most charming race rich in history of Italy, which saw seventy cars of great prestige and historical value covering over 700 km immersed in landscapes of timeless charm, through the territories of Lombardy, Piedmont and Liguria until reaching the suggestive Costa Azure.
